So I have an app called BridgeURL which helps share multiple liks with one URL. This project is free to use and has been around for 10 years. Today, though the application still sees a few thousand users each month, they are mostly used by a non-monetizable crowd.
Now, I have a few ideas to make it better - I want to create a paid tier that targets the business users. I also plan to create more features that will make useful for this audience.
Now, given that this pivot is going to take me to an entirely new audience who have not been big on using my product till now, does it make sense to pivot on this same domain (with a paid tier), or do you think I should clone this app on a new domain and market the new site?
Pros of using the existing domain : it has a legacy and authority which makes it easier to promote.
Cons: the userbase is different to the one I want to target. Also, with a new domain name,I have to start marketing from scratch.