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Pivoting the hook after 1,000 views and 0 organic signups

Built SignalBoard around what I thought was a great idea. 1k views later, 0 signups. Turns out “discover your startup risks” isn't a sexy pitch. Pivoted the content to focus on fast feedback instead. Ready for round two. Want to swap feedback? DM me.

submitted this link to Icon for group Product Launch
Product Launch
on June 25, 2025
  1. 2

    Hi, I've been looking at the page and I like the idea. Here are some suggestions:

    • In the free plan, in the "Risk Score Breakdown" section, I recommend adding an explanation for each item being scored, as I didn't quite understand what it covered.

    • Once people hit the "Run Full Forecast" button, I don't know if you're mentioning it. Maybe I missed it because I didn't see it, as that's already part of the paid version. I actually filled out everything, and then, as it was loading indefinitely, I realized that was part of the paid version.

    • As for the price, I don't know about the US or European markets; in the Latin American market, it's high, especially if you're in the ideation stage.

    I hope you have success with the idea; it seems good to me, and I hope to access the premium version soon!

    1. 1

      Wow, thank you for taking the time to give me some feedback! It is so valuable when starting out.

      In case you are interested, I've pivoted around the same idea with a different focus. You can check it out here: https://sherwell.github.io/zerotobuild/

      1. 2

        You're welcome! The idea is to help us all grow. Okay, I'll check it out and let you know.

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