Post-launch distribution advice for a niche tool (soccer coaches)

I’m launching a small, niche product on Feb 2 and would love some outside perspective on post-launch distribution.

The product is PitchLabs — a session planning / design tool for soccer coaches. It’s very practitioner-focused (grassroots → academy), not a general SaaS audience.

So far, most traction has come from:

• LinkedIn (building in public, reflective posts)
• Direct conversations with coaches
• A few coaching communities (FB / Reddit)

Pre-launch has been intentionally slow and relationship-driven, and that’s worked well for early feedback. Alongside the launch, I’m also setting up a small Circle community for early founder-tier coaches — less “support forum,” more shared learning, roadmap decisions, and feedback as the product evolves.

Where I’m looking for advice is what comes next, once the initial launch bump fades.

A few questions I’m wrestling with:

• For niche, non-technical audiences, what’s actually worked after launch?
• Is it better to double down on community + content, or still worth trying things like Product Hunt?
• How much effort would you put into partnerships / influencers vs direct outreach?

Any examples of products that grew well through communities (online or offline-adjacent)?

If you were running this today, where would you focus first in the 30–60 days post-launch?

Not looking for growth hacks, I'mjust trying to be deliberate about where to spend energy once we’re live.

Would really appreciate hearing what’s worked (or not) for others.