July 9, 2019

Post your landing page and let others describe what your company does!

Channing Allen @channingallen

Does your landing page describe your project well?

  1. Visit someone else's landing page for 10 seconds, then come back and tell them what you think their product does.
  2. Link to your own landing page, but don't say anything about it.
    1. 3

      You help people acquire the skills needed to start a bootstrapped business.

    2. 3

      All in one course for bootstrapping your idea: coding + sales + marketing? Sounds awesome.

    3. 2

      Help people create their own bootstrapped businesses from the ground up

      1. 2

        Pretty much!

    4. 2

      You help people make a bootstrapped online/software business

    5. 2

      Coding/marketing courses for building a product

    6. 1

      Educational Platform to learn new skills for Business owners

    7. 1

      I click on "Marketing", and it takes me to "Full stack web development", bug?

    1. 1

      CRM for HR?

    2. 1

      Full scope SaaS platform to make the hiring process easier

    3. 1

      A SaaS platform that helps companies hire and keep track of their applicants.

    4. 1

      A more simpler way of hiring

    1. 6

      No fees.
      No commission.
      No, really.
      We’ve streamlined this process to eliminate fees, unnecessary steps, and time-wasting appointments. Our efficiency not only makes it easier to buy a home, it translates into the best rates available.

      What process? - first page needs to mention that!

    2. 2

      I honestly don't understand what you do in 5 mins spent on your site

    3. 1

      The only clue I had about what this offers is the SSL cert mentioning mortgage. The landing page doesn't say what you do, who for or why they should stay.

    4. 1

      Your hero section is extremely broad/general. I just understood what you offer after scrolled the whole page down, in the last phrase: "Get pre-approved for a mortgage or to refinance in less than 20 minutes.".

    5. 1

      Mortgage I think. The main place I notice that the name was "Better Mortgage Co." was from the little HTTPS lock to be honest.

    6. 1

      Like an app to request a mortgage. took a while to figure it our

    7. 1

      I may have not gotten the full idea in 10 seconds but I think you help people get better house loans?

    1. 1

      Help aggregate location-independent jobs for tech guys.

    2. 1

      service for lazy people who want to find a job/ best job ?

    3. 1

      Remote jobs curation platform

    1. 1

      service for building landing pages :)

      1. 1

        :) how did you find this post lol

    2. 1

      I drag things into my codebase, and it builds landing pages for Facebook.

    3. 1

      A landing page editor/creator for SaaS businesses that want the essential features of a landing page service, but without the required technical expertise, complexity, and price tag.

    4. 1

      About time this blows up.

    5. 1

      Another startup landing page generator, but seemingly more focused on technical things like SEO and analytics.

    1. 3

      Like starbucks mobile ordering but for many more coffee shops

      1. 2

        Thats right. For local coffee shops

    2. 2

      Cool idea. I got the idea by just reading the headline. Great job!

      1. 1

        Thanks!

    3. 1

      Mobile ordering for coffee shops? With most of your clients in Ohio?

      1. 1

        Thats right. We started in Ohio.

    1. 2

      Real world marketing examples.

      P.S. I really enjoyed the Fortnite one on Twitter

      1. 1

        Thanks Volkan. Appreciate that :)

    2. 1

      Stories of marketing strategies/tactics that work with real examples

      1. 1

        100%

    3. 1

      The site is different stories for people to learn how to do different marketing techniques.

      1. 1

        bang on :)
        and yep - have updated the url. Thanks :)
        Do you think it needs an explanatory h1 line?

        1. 1

          I don't think so. You can get a general idea from just looking at the titles. Just the name of your site gives a pretty good idea. Plus I think you want people to start clicking around and figure it out for themselves by experiencing the content.

    4. 1

      I think your link is supposed to be https://marketingexamples.com

    1. 1

      marketplace for buying and selling businesses

    2. 1

      Buy and sell the online businessesseseses.
      I wanted to do this and focus on the Australian market, to distinguish from Flippa, some years ago, but it ended up in my one day pile.

      1. 1

        It is! I started Whobal out of frustration with Flippa too. Let see how far I can go.

    3. 1

      A marketplace for buying and selling online businesses.

      1. 1

        Yes, thank you for checking it out :)

    1. 3

      Product feedback manager

      1. 1

        Pretty much!

    2. 2

      Looks great. I bookmarked you for when feedback gets bigger.

      1. 1

        Awesome - thanks!

    3. 2

      Manage your product feedbacks, prioritize them and share insights with your team

    4. 2

      Centralize and organize feedback from stakeholders to glean insights

    5. 1

      Managing feedback, made easy!

    6. 1

      Product feedback and feature voting tool

    7. 1

      A database for storing feedback I receive from customers

      1. 1

        Pretty much - that's a very "developery" way of describing it!

  1. 2

    SalesForFounders.com

    This is an interesting challenge - you absolutely can't tell what my product does after spending 10 seconds on the landing page...

    But it doesn't matter. Because the landing page performs insanely well anyway.

    Why?

    Because you don't need to understand what the product does in the first 10 seconds...

    You just need to want to carry on reading.

    1. 3

      Ok. I am still reading...

    2. 2

      Interesting, @louisswiss. So, have you made the conscious decision not to tell what your product does after 10secs?

      Or are you just thinking, 'If it isn't broke, why fix it?'

      1. 1

        There wasn't a conscious decision to actively not tell you what the product does in the first 10 seconds.

        It's just that it's counter productive to tell someone what your product does before you get them engaged and excited by understanding how their life will be better after using your product.

        Sometimes that involves explaining a pain you'll fix for them.

        Regardless, it's rarely possible to achieve well in under 10 seconds.

        1. 1

          Thanks Louis. My question probably wasn't phrased in the best way. That makes sense, I'm in total agreement with you.

          I've always struggled with 'elevator pitches'... though, if the conversation continues for a minute or two, I'm able to articulate myself & my product/service far better.

    3. 2

      Sales course for bootstrapped founders

      (ok I admit - had to scroll to get the course part)

    4. 2

      Paid course materials and accountability to keep founders focused on actually selling their work.

      1. 1

        If you understood that in <10 seconds you are an incredibly fast reader :D

        1. 2

          I may have taken slightly (ok an order of magnitude longer than) 10 seconds ;)

    1. 2

      You build mobile app prototypes cheap for startups. I'm guessing it is build on a template but probably has a decent amount of customization.

      1. 1

        Yep! They are fully custom but we do use UI kits to speed up development and ensure the apps look great whilst making the offer feasible.

        1. 1

          I feel like you would need to charge a lot more for them to be fully custom. Will you only take on apps that aren't super complex? Seems like there could be a lot of variation in how long an app takes.

          1. 2

            That's right...

            Right now it's very early on, so we're adjusting the exact scope of service as we progress.

            Currently, the main limit is the number of screens, so limited to 10.
            We're also excluding certain functionality such as AI, ML, VR, AR, Bluetooth connectivity and the like which are quite complex to develop.

            Using UI kits lets us do the frontend development pretty fast whilst making sure the UI looks great.

            Also, as we go on, for functionality like Login/Signup, we will have a set 'template' API to integrate super quickly and effectively.

            This leaves a lot of room for almost any kind of startup app/MVP.

            Hope that helps!

    2. 2

      Fixed Price app development 😀

    1. 1

      It is an analytics service like google analytics but with some advanced features ?

    1. 1

      It took me about 20 seconds to parse the tag line.

      "API driven content management ("Isn't most content management API driven ? Does this mean what I think it means ?") combined with conversational analytics for voice apps ("Wait what ? What are conversational analytics ?")

      I'm off-brand here, I think. Maybe show me something other than words and bright orange to indicate that this is a place for voice app developers ?

    1. 1

      Adds fuzzy lookup to google sheets

      1. 1

        Right on!
        I hope the rest of my visitors try for 20 seconds and learn what makes Flookup unique

    1. 1

      Create a link that can be used to receive BTC, LTC or ETH. I got totally refocussed by the animated cookie announcement box and stopped reading to wonder how "No, customise" is even possible. I mean, if it's no, there's nothing to customise, right ? What other options are ... time's up.

      Also I misread the domain by transposing two letters to get bitchrage.co, which left me wondering what the heck does this do !?

  2. 1

    www.freshlysqueezed.online

    1. 1

      One place to monitor all-things digital PR. Sounds great!

      1. 1

        Sweet, thanks!

    1. 1

      A private forum SaaS and chat. The headings "Conversation Igniter", "Community Delighter", "Complexity Fighter" make it unclear what are the material differences from similar solutions when scanning the page (when reading the text below them it becomes much clearer). Cheers.

      1. 1

        Thanks for the feedback sv, appreciate you taking the time!

    1. 1

      Back up folders from your Mac to Google Drive or Dropbox, in an encrypted format. Questions: are regular iCloud and Dropbox backups not encrypted? How is this different/better than using one of those?

      1. 1

        Thanks, Corbett. No, your files are uploaded to Dropbox and Google Drive as-is, meaning that those companies can access the contents of your files if needed. The transmission is protected with SSL, of course, and the files may be encrypted at rest on their servers, but they still have the encryption key. Rebel Backup stores a secret key locally and securely on your computer, and only you have access to it (and can decrypt the files).

    1. 1

      Captures everything I type on my computer and saves it to find later. Not sure I want everything I type to be saved though... and I worry about privacy + where this data is kept.

      1. 1

        Everything is stored locally! Also you can go "incognito" any time you're viewing something you'd rather not be saved.

    1. 1

      Looks like a platform for creating shareable (medical-info-oriented?) quizzes. One thought: I didn't know what an "MCQ" was, and you don't spell it out anywhere on the page that I see.

      1. 1

        Yep, that's correct! That's a really good point regarding MCQs, I'll write out "Multiple Choice Question (MCQ)" in full at first, then switch to the abbreviation. Thanks for the feedback :)

    1. 1

      A property management platform that helps independent landlords collect rent, track expenses, accept maintenance requests, and communicate with tenants effortlessly.

      Straightforward and simple. Nicely done.

    1. 1

      A service that let you check if someone is eligible for a loan

    1. 1

      Application monitoring solution using InfluxDB and Prometheus.

    1. 1

      First thought: installing plugins/software (kind of like plugins on wordpress but for your website)

      After reading the subheading: a tool for managing things like google analytics tags and other tracking codes

      I think the "apps" part was a little bit confusing for me while "integrations" seemed immediately clearer

      Website looks great!

      1. 1

        Thanks @benm! I've been wondering about using the term apps vs integrations. Maybe the term apps have a too strong connection to native mobile apps?

        1. 2

          I might be bias because I use "apps" all the time in my wording for my product and because of that I hear app and I think: web app or mobile app

          It might be different depending on who you're targeting too. If you're targeting less technical folk then "apps" might be the perfect word for it. Ultimately it depends on what words your customers use

    1. 1

      Sport fantasy analysis tool?

    1. 1

      I import my trading journal and you tell me how much tax to pay. I have no idea how/if this works in Ireland.

    2. 1

      does your taxes for profits made from crypto trading

    1. 2

      Event / party planning tool.

    1. 1

      Easily manage and monitor deployments without leaving slack.

    1. 1

      Online coworking space for artists

    2. 1

      This comment was deleted 18 days ago.

  3. 1

    https://briskvoyage.com/

    Still working on it :)

    1. 1

      MasterMindMatch: nothing..I get a blank page :( (iPhone 7)

      Infclub.co: Interesting! From the first page, the name is confusing as it appears to be only a blog, but a bit more diggings shows that you’re planning for a forum for introverted people to find community and advice. I’m curious to see where this goes!

      1. 1

        Thanks, @triangle!

        Ah man, seems to be working fine on my Mac/iPhone... I'll email @sutherland - who's probably getting tired of my emails by now :)

        Thanks! I literally just launched this page (today). I've decided to go super-niche with 2 very specific Myers-Briggs personality types (16personalities.com); INFPs & INFJs are particularly unique, and there's a solid community of them online/on other introvert blogs/twitter/reddit.

        Reddit and a couple of other messy forums aside, I've not seen a well-curated forum for introverts, let alone 'sensitive introverts' (INFs)

        1. 2

          Yeah - that’s quite the niche! Keep us updated on how that goes. I’m introverted, but I have no interest in a community...but then again, even as an introvert I don’t fit in your niche. INTJ here :)

          1. 1

            Thanks, Matthew :) Out of interest, where do you tend to 'hang out' online (aside from here, of course)?

            You're also a rare type... INTJ is the rarest type for women. I suspect there are a few INTJs in this forum :)

            1. 2

              Beyond Instagram, and my product’s community, I don’t interact much online. IndieHackers is the exception. I do mostly lurk places like a hacker news, designer news, and product hunt though.

              1. 1

                Thanks for sharing :) Aside from here, Twitter & Reddit are my 'lurking grounds'.

    1. 2

      An all-in-one solution for the 'creative stuff' your site needs - design/marketing/other creative tinkering

    1. 2

      I had some troubles to understand the page because the headlines were bellow. I think they should be on top. These headlines: "Danger World is an interactive reading game where your decisions decide your fate!. [...]"
      All I know it is a danger game for mobile. I'd say is some RPG like Tibia.

    2. 1

      An role-play game, using interactive text.

    3. 1

      Text based game as a mobile app.

    1. 1

      An easier Dropbox/Google Drive.

    2. 1

      One-way Box/DropBox. If I have an account, I can securely receive files from anyone else as opposed to needing to use email and hitting the file limit sizes. I'm assuming this means I could also send over an "apk" or some other file type GMail usually hates?

      1. 1

        Yes! Thanks for checking it out.

    1. 1

      Influencers ROI tracking

      1. 1

        That's it! Thanks for checking it out.

    1. 1

      A visual bug tracking tool?

    2. 1

      Front-end development management tool

    1. 1

      Marketing agengy?

    2. 1

      A search advertising agency.

    1. 1

      Learn different coding languages from reading tiny sample code examples.

    1. 1

      The domain is self explanatory, although I not sure about the auto tax thing.

      1. 1

        Thanks for the feedback. I'm figuring out the right language to use. It's hard! :)

    1. 2

      send audio files to your collaborators

      1. 1

        Yep!

    2. 2

      Portfolio or project based file manager for audio that makes the sharing easier

      1. 1

        Yep, pretty much, It's targetted at commercial music composers/producers.

    1. 1

      Project management software?

    2. 1

      Simplified Ticketing Tool for Software, - I was looking at the loading spinner for 5 seconds though.

    3. 1

      Agile task/sprint management platform

    1. 1

      An app to track workouts

    2. 1

      Write down exercises done in a workout.

    1. 1

      A thesaurus for product descriptions

      1. 1

        It's not just synonyms which is what a thesaurus would do.

        We give suggestions for adjectives, fix your spellings, provide similar words, and give you suggestions for triggers i.e. word associations that people make with keywords in your product title or description.

        E.g., if your product is a "Blue coat", it might suggest "Royal Blue Coat" because Royal Blue is common word association.

    2. 1

      Content creation for product listings - Of those 3 sentences at the top of your page, I'd bold/increase font size more. I wasn't sure which one was dominant.

      1. 1

        Good tip. I'll highlight one. Any suggestions on which one makes the most sense to highlight?

        1. 2

          Maybe something like this: https://imgur.com/a/mJbqXDg

          I just edited in browser, so the formatting is a little rough

          1. 2

            It isn't exactly what you suggested but I did take your idea and gave it a bit of twist. Basically, I wanted to avoid focusing too much on the mechanics of ChicShop and highlight how it can help the user.

            1. 1

              Looks Good!

    3. 1

      Automatically generates product descriptions.

      1. 1

        Close. It makes suggestions on how to improve your product descriptions.

    1. 2

      task management for teams

      1. 1

        Yep! An focused on being aware of the tasks everyone does day-to day. How do you think I could improve that message?

    2. 2

      Tasks tracker? Would be nice to have a video demonstrating how it works.

      1. 1

        That’s a good idea, do you think more focused explanation of a workflow with images would help too?

    3. 2

      A centralized place to track tasks for yourself or for a team

      1. 1

        Yep! Thanks for taking a look!

    4. 2

      A shared task board for teams

    5. 2

      Task logging tool for teams

      1. 1

        Yep! More geared towards being aware of the tasks others are working on but task logging is pretty much dead on! How do you think I could improve the message?

        1. 2

          Oh - got it.

          To be honest, I didn't get the "Teamwide awareness" at first - I'd try to be more direct:
          • Know what your team is working on
          • Get a unified view of your team daily tasks and progress. Keep everyone on the same page and know your whole team work status in an instant.

          1. 1

            Good point! Thanks for the great feedback. I can see how "teamwide awareness" is kind of a meaningless set of words and doesn't really talk about the problem/solution.

            I'll try to be more direct like you said - I appreciate the help!

            1. 2

              Glad I helped! 🙏

    6. 2

      A "status updater" type thing for teams, so you can easily share what you're working on and see what your teammates are working on?

      1. 1

        Pretty much hit the nail on the head! Where do you think I could be more clear in getting that across?

        1. 2

          I think it's really clear to be honest. I personally don't suffer the problem myself as a solo founder, so I can't speak for people on teams who would find this useful

          1. 1

            Totally! Thanks :)

    7. 2

      Task management app for team

      1. 1

        Yep! Trying to focus on the aspect of keeping your team aware of the tasks you're working on, how do you think I could do a better job of conveying that?

    1. 3

      That's a hilarious idea. How's it going?

      Specialist in boosting online dating profiles (could be clearer though imo)

      1. 1

        It’s actually going really well. We are having a lot of success, and shooting with more people every day.

    2. 1

      Make people look better in their dating profiles.

    3. 1

      You take really good photos of people so that they can have a good online dating porfolio.

      1. 1

        Thanks man! You are spot on!

    4. 1

      You are a photographer who specializes in online dating profile photos

      1. 1

        Nailed it!