I recently tweeted my second milestone ($200 MRR) on Twitter and the following happened:
And gained 356 followers within 2 days (I "only" had 990) so that's a huge increase for me
My first milestone ($100 MRR) also had a similar performance. The post also had a link to splitbee.io which led to increased link clicks and not that many profile clicks/followers.
In comparison to my other posts, they perform MUCH better. Seems like people love to see revenue numbers! I even had 2 interviews because of this post.
My learnings:
Money talks.
I also see this behavior on indiehacker threads, when someone is putting high numbers in the title. This usually attracts a lot of interest. (How has this person made this much money? Can I replicate that? Can I learn something ...)
You have a valid point. Putting numbers out attracts eye balls, leads to traffic, leads to sales. But everything comes with a cost. The question is what is the cost in exposing one's revenue?
Attracting potential competitors I'd imagine.. But I'd think the pros outweigh the cons