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7 Comments

Quick single file landing page

https://cashew.events
submitted this linkon January 29, 2022
  1. 1

    Hi Mike,

    for the headline - what is your unique selling point?

    For instance, let's say setting up a booking page will be quick.

    The headline could be like -
    Set a booking page with a few clicks.

    For the body -
    show the steps with screenshots.

    or better yet, remove the registration and let customers try it.

    if you need more help let me know.

    1. 1

      thanks for the reply! i’ll take your point for the next update on the landing page, for now take a look at what’s on there now. it’s completely different

  2. 1

    just wondering what the Leisure Industry is.

    1. 1

      bike rentals,yoga,tennis, excursions etc

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        yeah suppose the wording here could do with some work, somewhat disjointed from 1-1, group events then leisure industry, it’s a niche im interested in, been cold calling small businesses that could benefit

  3. 0

    Hi Mike!
    To be completely honest, I was really confused when I hit your landing page on what you did and why/how it could solve a problem.

    I wrote an IH post breaking down how to write above the fold landing page copy but here are the highlights for your landing page:

    Choose just one core customer group to focus on at first, not 3

    For your header: How do users get value from your product?
    → what core desire does it fulfill?
    → what core fear does it help them avoid?

    What are users’ first reason for NOT buying your product?
    → tell them why they’re wrong (like you would in a 1:1 conversation)

    Write that in 3 sentences for your header:
    Core desire, fulfilled. Core fear, avoided. First objection addressed.

    For your subheader: Explain how your product does everything promised in the header

    • How does your product provide value (check your features list)
    • Specifically, what features provide the value you mentioned in the header?
    • and what features or functionality answer their objections?

    Write those answers in 1-2 sentences.

    CTA
    Combine next action + core desire for the CTA copy and remove the extra copy after it.

    Demo
    Use a live demo example that is for your core customer group instead of making people choose a demo to see

    I recommend using either Loom or Walnut for this.
    Arcade is my #1 suggestion, but they're on a waitlist-only right now.

    Layout
    I recommend using a standard layout like Relume.io's template #3 or #29 with Webflow

    Hope that helps and let me know if you have any questions!

    1. 1

      thanks sophia, new landing page ive spent some more time on and was as rushed as the last one