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Quick single file landing page
by
Mike James
https://cashew.events
Hi Mike,
for the headline - what is your unique selling point?
For instance, let's say setting up a booking page will be quick.
The headline could be like -
Set a booking page with a few clicks.
For the body -
show the steps with screenshots.
or better yet, remove the registration and let customers try it.
if you need more help let me know.
thanks for the reply! i’ll take your point for the next update on the landing page, for now take a look at what’s on there now. it’s completely different
just wondering what the Leisure Industry is.
bike rentals,yoga,tennis, excursions etc
yeah suppose the wording here could do with some work, somewhat disjointed from 1-1, group events then leisure industry, it’s a niche im interested in, been cold calling small businesses that could benefit
Hi Mike!
To be completely honest, I was really confused when I hit your landing page on what you did and why/how it could solve a problem.
I wrote an IH post breaking down how to write above the fold landing page copy but here are the highlights for your landing page:
Choose just one core customer group to focus on at first, not 3
For your header: How do users get value from your product?
→ what core desire does it fulfill?
→ what core fear does it help them avoid?
What are users’ first reason for NOT buying your product?
→ tell them why they’re wrong (like you would in a 1:1 conversation)
Write that in 3 sentences for your header:
Core desire, fulfilled. Core fear, avoided. First objection addressed.
For your subheader: Explain how your product does everything promised in the header
Write those answers in 1-2 sentences.
CTA
Combine next action + core desire for the CTA copy and remove the extra copy after it.
Demo
Use a live demo example that is for your core customer group instead of making people choose a demo to see
I recommend using either Loom or Walnut for this.
Arcade is my #1 suggestion, but they're on a waitlist-only right now.
Layout
I recommend using a standard layout like Relume.io's template #3 or #29 with Webflow
Hope that helps and let me know if you have any questions!
thanks sophia, new landing page ive spent some more time on and was as rushed as the last one