Reading Club Update - 2

Hey,

We are reading Arvid Kahl's The Embedded Entrepreneur for the last couple of weeks in a small group.

More context in this intro post and last week's update

Last week we discussed the chapter - "Audience Discovery"

Broadly it talks about scoring your audience niches on the following parameters -

• Awareness
• Affinity
• Opportunity
• Appreciation
• Size

More details in our running notes of the book.

Will be discussing the next chapter - "Audience Exploration" on Twitter spaces later today.

If you want to have a chat with a few like-minded Indie Hackers, have some fun, and learn something, you can join here