4
9 Comments

Revenue model for Recipe aggregators (except Ads)?

Hi all,

I have a professional pastry site with roughly 100K visits/month. I'm thinking about ways to monetize it.

I know that ads are a plain choice in this sector, and I've added them later. But I don't like the experience that my visitors get. So I'm looking for alternatives.

I'm investigating my competitors and I have a question: how could food recipes aggregators make money except for ads?

For example, allrecipes has a lot of ads, but https://altacucina.co/ doesn't. And I don't get how they are making money out of it.

What do you think the business model is when they don't use ads?

on April 26, 2020
  1. 2

    @tejas3732 tip on working with influencers is a good one. And not only from YouTube but also from Instagram and other channels. You could also introduce premium profiles that would be a monthly subscription and would give users e.g. more visibility, badges, and the ability to link to their social profiles.

  2. 2

    You could try this.

    ~ So you are getting roughly 100k visits/monthly. What you can do is pitch YouTubers who are into recipe niches who want to get more exposure to their channel & ask them if they would like to get featured on your website for a price.

    Make a tiered pricing plan according to time & placement. So for eg, featuring on the Home page would cost you X dollars, featuring on footer will cost you X dollars, or maybe featuring for 2 weeks will cost Y dollars, etc.

    So you can try that. If you have a newsletter, you can do the same for giving a paid shoutout to fellow YouTubers in recipe niches.

    ~ Now another thing you can do is, this may come under ads but sort of recommendation thing, where you place a banner of any food delivery app famous in your country. Pitch them with your price. But again this may come under ads which you dont want.

    ~ Another Idea I am getting is, may be you wont like it, but here it is. You can create a search limitation & ask them to pay for more searches or more recipes if they want to browse. Now its up to you, how you want to limit them, if you wish.

    ~ Make a Digital Product (Sort of video course) for premium recipes that your audience may want. Sell it for may be $49/One time ( Include 3 Recipes). Upsell them. If they want 6 recipes then price would be $69/one time. I am only talking about some very new or premium recipes. I dont know if this would work or not. Just a random idea :P

    ~ There will be a restaurant category in your website where you will review them. May be you can try paid review or paid recommendation of the restaurants & tie up with them. Just another random idea.

    Hope this enlightens you. Thanks. Stay Safe :)

  3. 1

    Maybe it's because it's just an MVP right now, but it appears quite a huge imparting to me. So it's tough to position a single price on it to find models in las vegas. If I need help with selling SaaS to corporation, I'm inclined to pay a lot more than if I need help with tweaking touchdown page replica.

  4. 1

    There are multiple ways to advertise without being obvious about it.

    Some of them are contest giveaways, sponsored posts, member discounts etc. A cooking brand is a goldmine for FMCG sponsorships.

  5. 1

    Start a Newsletters and you may promote any product.

  6. 1

    You have 100K visits/month, so there is room for growth. What about a subscription-model, perks could be direct contact with you via email and premium recipes. You could potentially sell an Italian food box monthly subscription.

    Mind sharing the link to the website?

  7. 1

    Besides ads you could do partnerships with relevant brands. Depending on how your site looks / works, unsure since you didn't provide a link, you could perhaps have a monthly subscription where you provide additional recipes or send out meal plans each week.

    The best thing to do is ask, ask your audience what they would find valuable.

  8. 1

    I'd be interested to hear what others say, but it appears they've had investment so maybe they 'don't need to monetize right now'?

    It's a bit harder to understand when it the website is in Italian. It may be a similar situation to Indie Hackers - it was acquired and doesn't need to focus on ads/money as a result.

  9. 1

    This comment was deleted 6 years ago