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9 Comments

Revenue model for Recipe aggregators (except Ads)?

Hi all,

I have a professional pastry site with roughly 100K visits/month. I'm thinking about ways to monetize it.

I know that ads are a plain choice in this sector, and I've added them later. But I don't like the experience that my visitors get. So I'm looking for alternatives.

I'm investigating my competitors and I have a question: how could food recipes aggregators make money except for ads?

For example, allrecipes has a lot of ads, but https://altacucina.co/ doesn't. And I don't get how they are making money out of it.

What do you think the business model is when they don't use ads?

posted to Icon for group Money
Money
on April 26, 2020
  1. 2

    @tejas3732 tip on working with influencers is a good one. And not only from YouTube but also from Instagram and other channels. You could also introduce premium profiles that would be a monthly subscription and would give users e.g. more visibility, badges, and the ability to link to their social profiles.

  2. 2

    You could try this.

    ~ So you are getting roughly 100k visits/monthly. What you can do is pitch YouTubers who are into recipe niches who want to get more exposure to their channel & ask them if they would like to get featured on your website for a price.

    Make a tiered pricing plan according to time & placement. So for eg, featuring on the Home page would cost you X dollars, featuring on footer will cost you X dollars, or maybe featuring for 2 weeks will cost Y dollars, etc.

    So you can try that. If you have a newsletter, you can do the same for giving a paid shoutout to fellow YouTubers in recipe niches.

    ~ Now another thing you can do is, this may come under ads but sort of recommendation thing, where you place a banner of any food delivery app famous in your country. Pitch them with your price. But again this may come under ads which you dont want.

    ~ Another Idea I am getting is, may be you wont like it, but here it is. You can create a search limitation & ask them to pay for more searches or more recipes if they want to browse. Now its up to you, how you want to limit them, if you wish.

    ~ Make a Digital Product (Sort of video course) for premium recipes that your audience may want. Sell it for may be $49/One time ( Include 3 Recipes). Upsell them. If they want 6 recipes then price would be $69/one time. I am only talking about some very new or premium recipes. I dont know if this would work or not. Just a random idea :P

    ~ There will be a restaurant category in your website where you will review them. May be you can try paid review or paid recommendation of the restaurants & tie up with them. Just another random idea.

    Hope this enlightens you. Thanks. Stay Safe :)

  3. 1

    Maybe it's because it's just an MVP right now, but it appears quite a huge imparting to me. So it's tough to position a single price on it to find models in las vegas. If I need help with selling SaaS to corporation, I'm inclined to pay a lot more than if I need help with tweaking touchdown page replica.

  4. 1

    There are multiple ways to advertise without being obvious about it.

    Some of them are contest giveaways, sponsored posts, member discounts etc. A cooking brand is a goldmine for FMCG sponsorships.

  5. 1

    Start a Newsletters and you may promote any product.

  6. 1

    You have 100K visits/month, so there is room for growth. What about a subscription-model, perks could be direct contact with you via email and premium recipes. You could potentially sell an Italian food box monthly subscription.

    Mind sharing the link to the website?

  7. 1

    Besides ads you could do partnerships with relevant brands. Depending on how your site looks / works, unsure since you didn't provide a link, you could perhaps have a monthly subscription where you provide additional recipes or send out meal plans each week.

    The best thing to do is ask, ask your audience what they would find valuable.

  8. 1

    I'd be interested to hear what others say, but it appears they've had investment so maybe they 'don't need to monetize right now'?

    It's a bit harder to understand when it the website is in Italian. It may be a similar situation to Indie Hackers - it was acquired and doesn't need to focus on ads/money as a result.

  9. 1

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