Road to $1000 in 2 weeks Day 4

Hey folks this is an on-going part of documenting my journey on validating, testing, building and marketing a product in 2 weeks time and try to earn $1000 while at it.

Previous discussions here:
Day 3: https://www.indiehackers.com/post/road-to-1000-in-2-weeks-day-3-a67f06e159
Day 2: https://www.indiehackers.com/post/road-to-1000-in-2-weeks-day-2-2381dd37d9
Day 1: https://www.indiehackers.com/post/shash7s-road-to-1000-in-2-weeks-c642a2f991

So turns out, this whole schedule has been delayed by 3 days.

This is why:

Chrome extension took too long to update, had to push back the beta by a day
More time spent on bug fixing than anticipated.

If you're from a product management background, you'll be laughing to yourself right now.

Anyways, 4 days to go, lets's gooo!

20th July, this is the day I made some course corrections.

The problem with this deadline is not sales, its that it does not give me enough time to market. I'm not a very popular online person nor do I have a large internet clout.

So these are my conjectures:

Cold approach is the key, build momentum through this
Go for a big launch. The Launch will be the key to success

Note that I'm working on calculated guesses. What I mentioned in the points above could very well lead me to doom.

As the great philosopher J Cole once said:

"You came a long way, you just went the wrong way"

Anyhow, To market this:

I started planning my next move. For this, I spent a few hours on doing a deeper dive on my competitors and trying to understand their day 1 strategy. An even deeper dive than my previous day 1 research. This helped me make a lot of micro decisions marketing wise as well as get a better understanding of getting to my target audience.
I went and make a list of people who I assumed would be the ideal market. Note that even though I got pre-orders I won't count them to be an indicator of product-market fit simply because they haven't tested the product yet.
If marketing was war then twitter was my HDR Sniper rifle. Apart from that list of users, I also started following hashtags that were relevant to my user base as well as using the advanced search option.
I'm basically treating the next 4 days as a hackathon. Official strategy is to Go big or Go home. I'm reaching out to people everywhere, even on Linkedin. I signed up for the 1 month trial which should give me enough time to get traction from there.

Anyhow, here's a summary of the next few days leading up to this post.

20th July

Made some course corrections marketing wise
Work on fixing bugs.
Reach out to potential beta users
Push update live

21th July

Reach out to more testers

22nd July (I made some course corrections here)

Reach out to to completely random audience(food bloggers, psy academics, etc)
Setup underlinemeapp twitter account.
Set a goal for everyday, do 10 twitter interactions

23th July (another course correction)

Slight change to the UX of the loading/unloading interaction as well as list view changes.
Push another big update with mostly all bugs fixed and added a cool new feature where you can select multiple notes and copy formatted text
Do another 10 interactions
Iterate on feedback from the testers

24th July

Work on the last update. Feature lock on this one, just housekeeping changes and bugfixes.
Work on getting reviews and testimonials
Last minute try on linkedin for marketing(I'm getting desperate lol)
Ask around for promotions
Do another 10 interactions

25th July

Made a big list of startup directors, subreddits, forums and other sites for a big content dump
Spent at least 4 hours on creating targeted content
Keep all assets ready for launch
Do another 10 interactions
Launch the complete website
Push the update

26th July

Pray

The launch date is 26th of July. The actual launch is on Product Hunt. I'll update this post with the PH link once it goes live - which is a few hours from now. After that I'll do another writeup finalizing this whole journey.

I'll see ya'll on the other side.