There's a significant amount of noise around new "innovative" sleep products and apps. A curated repository of tested and proven tools at better price points than you'd find anywhere else on the web allows high performance entrepreneurs/IHers to effortlessly build their quality sleep stack quicker and more affordably.
Charge a reasonable annual fee ($50-$99) to access a large amount (50+) of the best sleep tools at discounted rates. (even 20% savings on a mattress will easily cover the cost of membership alone.)
Get leads in the door with giveaways from partner companies.
Sleep is an area I'm super passionate about. I've iterated a few ideas in this space and yet to find the one that sticks. I recognize my skills are more on the marketing, BD, and curation side. This idea seems to fit within my strengths.
Happy to receive your feedback.