Hypothesis:
There's a significant amount of noise around new "innovative" sleep products and apps. A curated repository of tested and proven tools at better price points than you'd find anywhere else on the web allows high performance entrepreneurs/IHers to effortlessly build their quality sleep stack quicker and more affordably.
Monetize:
Charge a reasonable annual fee ($50-$99) to access a large amount (50+) of the best sleep tools at discounted rates. (even 20% savings on a mattress will easily cover the cost of membership alone.)
Marketing:
Get leads in the door with giveaways from partner companies.
Context:
Sleep is an area I'm super passionate about. I've iterated a few ideas in this space and yet to find the one that sticks. I recognize my skills are more on the marketing, BD, and curation side. This idea seems to fit within my strengths.
Happy to receive your feedback.
You should look at AppSumo's business model. Do incredible deals with founders of sleep apps, products, etc. and split the revenue.
Definitely an idea I've considered. I work at AppSumo. ;)
😅 incredible.
I went ahead and took your advice (along with the 50 other people that said recurring membership might not be the best model). I've spun up a quick landing page. Now reaching out to potential sleep product partners to nail down my first deal!
Appreciate the feedback Andrew.