Just recently finished my MVP for a Giveaway creation platform. However, having issues getting users to sign up. Feedback would be tremendously helpful.
DashGain.com
This for example gives reasons on why to do something like that
https://sproutsocial.com/insights/social-media-contests/
http://blog.hellosocial.com.au/blog/social-media-competition-ideas (more gist)
#4 here has like a ready good picture example that has energy to it..
https://blog.wishpond.com/post/115675437375/social-media-giveaway-ideas
maybe look at some similar offers for inspiration
https://bloggingwizard.com/social-media-contest-tools/
I really appreciate the feedback and the links! You're right the value is not clear to the potential user.