21
73 Comments

Say what your startup does in 2-4 words

"You need to be able to say what your startup does in 2-4 words. No one has the time or attention span for an elevator pitch anymore."

Let me try this with Karma (http://indiehackers.com/product/karmabot)

Karma is...
A) peer recognition and appreciation.
B) building happy teams
C) micro-feedback chatbot
D) peer appreciation chatbot

Which one would you pick/suggest?

Please do share your products and one-liners!

posted to Icon for group Ideas and Validation
Ideas and Validation
on January 13, 2020
  1. 4

    careermove.io - Sharing career move stories

  2. 4

    Solfej, music theory without pain

  3. 3

    I'd say D for karma

    My app : https://guesstheproduct.com
    A: "Landing page feedback"
    B: "10 sec feedback"
    C: "Give feedback, get feedback"

    1. 1

      Thanks for sharing!
      I think A) works best of those 3 that you had presented. Other options don't say that it's exclusively about landing pages.

    2. 1

      Thanks.

      A, if I had to pick one now, but I would've worked further on these. Give -> Get could be wrapped into something like: Instant feedback loop, feedback exchange

  4. 3

    Reportei.com, fast reports for marketers

  5. 3

    urspace.io - instant personal websites

  6. 3

    I'd say D.

    thedjinn.io - turn web into charts

  7. 2

    fust.io keeps company knowledge updated

  8. 2

    https://intribe.co

    A) Brand Collaborations made easy
    B) Partnership Marketing Network
    C) Find, Create, Manage Partners

  9. 2

    Thanks for the info. I guess I'd go with D)?
    Here is mine:

    A) Voize - Comment the Web
    B) Voize - Comment anywhere

    A product page
    https://www.indiehackers.com/product/voize

    And an example reply to this post :)
    https://voize.me/comment/5xSz4hluCR6

  10. 2

    D)

    My project is https://oneironotes.com right now: "smart (lucid) dream journal"

    1. 1

      Thanks. Such an interesting product you've got.

  11. 2

    Connecting remote workers

  12. 2

    zlides.co - typical presentation kit, better.

  13. 2

    bflexd.com building & scaling automation infrastructures

  14. 2

    https://www.1brand.co
    A: Interactive brand guidelines
    B: Easy brand management

    1. 1

      A makes sense to me, thanks.

    1. 1

      better: "tipping as a service"

  15. 2

    megaboost.io (is an):

    A) Email marketing search engine
    B) Automatically prospects leads
    C) Helps you prospect efficiently

    Thoughts?

  16. 2

    B)

    abrocket.io Build AB-Tests without pain

  17. 2

    Album Daily - Music discovery newsletter

  18. 2

    Crux - taking novices to experts

  19. 2

    I like B, but I think it's vague unless I already know what Karma is (which I do.)
    I think D is the best at communicating what Karma does and what it is.

    Xebel is…
    A) Helping online learners succeed
    B) Student engagement on Slack
    C) Community engagement on Slack

    1. 1

      D, got it, thanks.

      I'd say B makes the most sense to me.

  20. 2

    I like A option for Karma :)

    https://ntile.wiki - build your knowledge base

  21. 2

    newreleases.io - software release tracker

  22. 2

    https://lanterrn.co

    Privacy-oriented event analytics.

    1. 2

      Hey, I noticed your 'how to promote' link leads to a downloadable PDF. I was wondering if maybe you'd like it to be an actual page on your site? I'm a freelance developer and could easily do that in a day or two. Let me know if you're interested!

  23. 2

    bustl-app.com - Build your own assistant

  24. 2

    Optimize financial management for small businesses.

  25. 2

    C - Gives enough information to say what it does and how it is different

  26. 2

    Wayrise.io - shared inbox for teams(website is brand new and under construction)

  27. 2

    Pivalink.com - microlanding pages for influencers

  28. 2

    I like your B option.

    For my project https://func.ovh
    I will prepare from 2 to 4 words options:

    2 ) email tools
    3 ) email based tools
    4 ) email based productivity tools

    1. 1

      Could it be more specific?

      1. 1

        Hmm.., let's try:

        • productivity in email
        • powerup your e-mail
  29. 2

    Userbase.com — Backend for frontend developers

    1. 2

      I think the word “Encrypted” is key to your product definition

  30. 2

    Moon – Indie Hackers mobile app

  31. 2

    Neatro.io — retrospectives for remote teams

  32. 2

    Love this exercise! How’s this?
    Story Squad = creative writing & illustrating game for kids

  33. 2

    vocab10k.com — learn english words and train pronunciation

  34. 2

    Formito.com - Chat-style Form Builder

  35. 2

    Pageam.com - App Landing Page Builder

  36. 2

    userTrack: evolving self-hosted analytics.

  37. 2

    coolLabs, applications without 3rd party

  38. 2

    Interesting exercise. I feel like you can describe the "What" in 4 words, but not the "How"

    For your product, I like Option D the most.

    For Worry Kit, I've gone with Bite-sized mental wellness
    https://apps.apple.com/us/app/worry-kit/id1476565303

  39. 2

    I like B or D.

    https://waglys.net

    A: Easy form data handling
    B: No code form management

    1. 1

      B seems interesting.

  40. 2

    Rekruoot = the social network for college sports recruiting.

  41. 1

    I'm prob. going to be the odd one out here. But if someone only wants me to tell my story about what I do for others in four words... it means they are self-important. Our current elevator pitch is "We are a creative brand agency for entrepreneurs, challenger brands & agents of change. We simplify, humanise & connect the next generation of consumer-facing brands for the modern world." 👋

    *Twitter feed... ok I went back and took a look at David's post on twitter. He's right in saying that you shouldn't ramble on. Firstly, "Great founders know how to be crisp. This matters for marketing even more than fundraising." and Secondly, "the world does not owe you its attention. It’s up to you to convey info in a clear concise manner so people care. Do not blame the audience if they don’t. Work harder to be clear."

    1. 6

      In my opinion "brand agency for entrepreneurs" is enough or even better, the rest of the words don't really add much. If the person is interested they can read/listen to the more descriptive paragraph I guess.

      1. 1

        Cool. Thanks Cristian.

  42. 2

    This comment was deleted 5 years ago.

  43. 2

    This comment was deleted a year ago.

  44. 2

    This comment was deleted 6 years ago.

Trending on Indie Hackers
Why I Pivoted from an AI Counseling Service to an AI Girlfriend Chat User Avatar 14 comments I Built Check Analytic Because Privacy Turned Analytics into a Liability! 🔥 User Avatar 9 comments AI Visibility Is the New SEO for Indie Makers User Avatar 9 comments Believing in your plan in 100% accuracy is Delusion. User Avatar 8 comments Product-led Growth User Avatar 6 comments Recommended reading for early founders: how to get your first 300+ users with $0 User Avatar 2 comments