Scaling a "Founder-Athlete" Brand from Hamburg: The Road to 15k & Retail

The Vision: I’m Ayuba, and I’m building AYUBA Nutrition™. Most supplement brands are built by marketers; I’m building this as a 106 kg athlete who understands the physiological demands of both high-level training and high-stakes entrepreneurship.

The Problem: I was tired of under-dosed formulas and the lack of transparency in the health space. I needed products that supported my performance while being safe for my specific health profile—managing ADHD and a Right Bundle Branch Block.

The Execution: We aren’t just another D2C brand. We are building a "Digital Fortress" while simultaneously expanding into physical retail in Hamburg.

• Goal 1: Reach 15,000 followers by July 2026.

• Goal 2: Scale revenue through a hybrid of e-commerce and local retail partnerships.

• Goal 3: Set a new standard for "Made in Germany" science-backed nutrition.