
Ayuba Nutrition
Supplement Brand
The Vision: I’m Ayuba, and I’m building AYUBA Nutrition™. Most supplement brands are built by marketers; I’m building this as a 106 kg athlete who understands the physiological demands of both high-level training and high-stakes entrepreneurship.
The Problem: I was tired of under-dosed formulas and the lack of transparency in the health space. I needed products that supported my performance while being safe for my specific health profile—managing ADHD and a Right Bundle Branch Block.
The Execution: We aren’t just another D2C brand. We are building a "Digital Fortress" while simultaneously expanding into physical retail in Hamburg.
Goal 1: Reach 15,000 followers by July 2026.
Goal 2: Scale revenue through a hybrid of e-commerce and local retail partnerships.
Goal 3: Set a new standard for "Made in Germany" science-backed nutrition.
About
To address the "Why" on Indie Hackers, you need a response that connects your personal health journey with your business ambition. It should explain the gap in the market that only someone with your specific background c

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