Scheduled our first Product Hunt launch for a Sunday. Here's the reasoning (and what I turned down)

StoryVoice launches on Product Hunt on Sunday, July 26. Locking the date forced a set of decisions I couldn't find clean answers for anywhere, so here's what I landed on, in case it helps the next person:

1) I turned down a sponsored theme day. PH offered "Vercel Day" (July 16): a branded leaderboard and a shot at $12k in credits. Sounds great until you see last month's edition pulled 781 launches in a single day. A B2B marketing tool competing against 780 devtools, judged by a developer audience, for credits I barely use. Easy no.

2) Sunday over Tuesday. Everyone says Tue-Thu for traffic, but that's also when the funded launches with big hunter networks pile up. With no vote network, mid-pack on a Tuesday means invisible by lunch. The detail that decided it: PH doesn't send its daily newsletter for Friday/Saturday results, but a Sunday win lands in the Monday digest. Quiet day, real upside.

3) One offer only. We had a lifetime deal on the site and a 20% launch code ready. Stacking both in the listing reads bargain-bin, so the PH page carries just the code and the site keeps the LTD. One confident offer beats two nervous ones.

4) Warming up 11 days early. Two genuine discussion threads on the PH forums this week, zero self-promo. An account that materializes on launch day reads as astroturf, to the community and probably to the featuring team too.

If you've launched on a weekend: did the Monday newsletter actually show up for you, or is that just theory? I'll post the numbers here after the 26th either way.

(StoryVoice, if you're new here: your customer talks to a voice AI for 5 minutes, and you get a publish-ready case study in their voice, plus the LinkedIn post, X post, pull quote, and sales email to promote it.)