Recently, I was inspired by this tweet by Tom Osman of Makerpad:
I decided to give this a go.
I started by only doing it for people who choose a paid account.
This resulted in lovely messages back like:
And this one:
And I thought that was really nice. I just did it to be in touch with new paying users. Nothing more intended than that.
Then I thought: I wonder what will happen if I do it for every single user who signs up to doopoll.
So I started doing it.
I fire up Loom and record a 30ish seconds video where I welcome users, give them my personal email for any support requests, and then ask them three things:
I thought that what would happen is I'd get maybe 20% of users respond to me with one answer to that question set.
What actually happened is that: less than 1% response rate.
But, I noticed that new users were hitting a key activation milestone (get 10 responses to a survey) at a significantly higher frequency than before. So I crunched the numbers and I was right.
Users who received a personal video welcome from me hit that conversion event at a rate of 4.26% higher than those who received only a generic email sequence.
I actually started to add elements of automation into this sequence so that I now have a templated email that I ping the Loom link into – still need to record the video fresh each time.
It takes a minute to do each one and I do them in batches each day – but I know that when users hit 10 responses, they tend to upgrade, so I don't mind spending a couple of minutes in the morning and the afternoon pumping out welcome videos.
Has anyone else tried this? What was the result for you?
And in case anyone's wondering how quick these are to make, here's an example I made for IH:
There was a 2.13% increase in conversion to paid accounts when users received a personal welcome video.
Note: those are percentages of total signups rather than relative to other stages in the funnel.