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Server-side AB testing for indies

Hi all ๐Ÿ‘‹
Splistack is a micro SaaS that me and @redchili have just built.
You can read the reasons why we decided to build it here.

I've also gone through the reasons why we believe that server-side solutions are much better to run AB tests (also called split tests), but, to make it short:

  • client-side testing is hurting your users' UX
  • with server-side testing you can run tests that have a real impact on
    your bottom line (say a checkout flow for an ecommerce)
  • client-side testing is not optimal for mobile users, while
    server-side assure fast load-time and rendering

Now that we have our V1 out, I'd like to explain a bit more in detail how Splistack works and why I believe it could be a perfect solution for indies that want to do AB testing.

Say you are running paid ads and you want to test out 2 (or more) landing pages, with completely different designs or flows, to understand which one drives higher conversions (signups, purchases, whatever is a conversion for you).

Or maybe you are sending out your newsletter, where you have a link to your landing page and you want to AB test different landing pages within the same newsletter.

With Splistack:

  1. You click on "Add a new Test"

add test

  1. You give a name to your test (you can also give it a custom slug - Pro).
  2. You enter the URLs of your landing pages (up to 5 with the Pro - 2 with the free plan).
  3. You decide how the traffic should be split between the URLs.

settings
5) You copy and paste the pixel code where you want us to track the conversions (for example a thank you page) - You can use Google Tag Manager or any other tag management system, no need to write code on the server!

snippet

You're good to go!
We'll give you back a single URL that you can use in your paid ads or in your newsletter (or wherever you want!).
We'll take care of splitting the traffic between your URLs and to track your conversions.
enter image description here

We'll also tell you when your test has reached statistical significance:

statistical significance

It's that easy!
With our proxy-server methodology your users will not suffer from the "flicker effect" nor will be hurted by slow page loads, because everything will happen in the server (and not in the browser), at high speed and performance.

We decided also to keep Splitstack pricing pretty simple: free or 19$ per month (15$ if billed annually), which makes it much more affordable than the high-ticket (and often over-featured) tools out there.

Our goal, with Splitstack, is pretty simple: we want to make server-side testing easy. Of course this is V1, we are ready now to start the feedback-loop and iterate to improve the product.

We'd be thrilled if you would like to give it a try and let us know your feedback!

on February 17, 2021