Shipped automatic customer updates in QUFO today

One of the things I’ve been thinking about after the feedback on my previous post is how to actually reduce customer follow-up work, not just give customers another portal.

Today I shipped a small but important part of that:

• customers now receive the quotation by email with a secure review link

• businesses get notified when a customer approves, declines, or requests changes

• customers get email updates when a job reaches important milestones

• those emails include a direct job tracking link

The goal is simple: customers shouldn’t need to keep asking “what’s the status?” and the business shouldn’t need to keep answering it manually.

Still need real usage to see whether this actually reduces follow-ups, but at least now the product can test that hypothesis properly.