Should I launch a new site or upgrade existing one?
Hi everyone,
I need your feedback/suggestion.
I have a decently popular online photo watermarking app https://www.watermark.ink Now-a-days I am getting huge organic traffic but bounce rate is also high. Not many users are returning so I spoke to few users and many complained that some features are difficult to find or not very straight forward. So I am building a completely new UI(simple wizard based UI and remove some rarely used features).
My main fear is, should I go with new domain name(www.anotherdomain.com) for the new UI and link it in my current site(www.watermark.ink) User can click preview image(link) and go to this new site or close preview dialog and use the existing UI.
OR
Should I run both new and existing versions on the same site. New UI will replace the current existing UI and users given the option to go to old(existing) UI with a link on the top (www.watermark.ink/old) ?
There are few users who are happy with the existing UI, I am afraid they will not be happy to see the new UI changes.
What do you suggest?
Thank you for your time and feedback,
Kishore
I wouldn't get a new domain. Maybe put the new site on a sub domain like beta.watermark.ink. when visitors go to the main site site a banner to show you have a new version they can try and it links to the subdomain. From the subdomain have another link that gi bra then the option to back to the old.
Once you have enough feedback and the new version has had a positive reaction you can then point the original domain to the new version.
Remember though you can't please everyone if the majority of people prefer the new version but a minority prefer the old you don't want to keep to versions maintained just to attempt to please everyone was that's not really practical long term.
Thank you, I will evaluate your suggestion of sub domain.I am primarily concerned about confusion user may face with two UIs on the same site. Having a beta subdomain and take the feedback sounds good.I will evaluate it.
Appreciate your feedback.
No worries glad to help