Should I use influencer marketing in 2025?

scrolling TikTok like it never ends! People are dancing and singing viral content. Everyone enjoys it, but many have invested in the content. Is it really worth it? So it appears that it is worth it for many businesses out there. I don't say that; statistics say otherwise [Linqia]

More brands are using influencer content everywhere

97% of brands are using influencer content outside of organic influencer posts, with paid social and owned social listed as the top channels, followed by website, email, display, CTV, and OOH.

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