Show IH: How we got to $23k on Kickstarter in 17 days

What we're working on: Momentum, a personal planner app that works the way our brains work. HelloMomentum.app.

Revenue: we're 15 days into a Kickstarter that has 227 backers and $23,409 in funding. We plan to release V1 of the product in June.

Helpful tips and learnings:

• we're adapting a 10 year old pdf planner product with over 1M downloads. Our customers have been asking for something like this for years. We primed our audience for the KS campaign for a month before it went live, showing them previews and asking them to follow the campaign.

• we've been laying the groundwork for this launch for over a year, seeding design concepts and building relationships with influencers in our niche. This has resulted in a few great media moments in the last couple of weeks. We landed a post on a local Portand tech blog, Silicon Florist, and we have an interview with a local business publication tomorrow.

• we started talking to some productivity influencers very early on, and this week one of our cofounders landed a Youtube Live interview with him on his channel (Mike Vardy of Productivityist)

• we're intentionally seeking out successful creatives to partner with on IG Live to talk about how creative people can be organized. So far we've landed a few artists with 50k+ followers to talk to our audience

• general breakdown of new people who backed our campaign: Average pledge $103. About 20% of our backers have come directly from Kickstarter's Discovery tools, the rest from our emails, social media, and influencer coverage.