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14 Comments

Simple little formula for writing better “features and benefits”!

  1. Write down the feature
  2. Ask, “so what?” to find the benefit
  3. Contrast the old way with your new way

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And yeah, err... that's it. Any questions lmk.


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Have a lovely Wednesday :)

  1. 4

    Super simple, actionable (and beautiful) advice/examples as always Harry. Cheers!

    1. 1

      pleasure. Matthew :)

  2. 3

    This is really good advice, Harry. Thanks for sharing!

    1. 3

      Pleasure. Glad you found it useful :)

  3. 3

    This is great. Writing is the hardest part for me and something I'm realizing I have to get better at to scale our product

    1. 3

      Cheers. Such a high leverage skill. For example imagne taking conversion from 2% to 4% just from improving landing page copy. Much easier than doubling traffic!

  4. 1

    Really great advice! Thank you

  5. 1

    Love this. Already proven useful in some copywriting today and yesterday. Thanks Harry!

  6. 1

    Thanks @harrydry! I tried applying these to our landing page and I think it worked out quite nicely

  7. 1

    Hey Harry - love the simplicity of this. What do you think of the problem-focused approach to writing landing page copy from this Indie Hackers guide?

    1. 1

      it's good. deserves more upvotes haha!

      I think, “80% of features you build are never used” is a great line (and probably better than your title. get's more attention.

  8. 1

    Nice little formula, I'll keep it in mind when talking about features and benefits. Thanks for sharing :)

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