CREATE ORIGINAL RESEARCH.
Yes, journalists & bloggers love original research especially in areas where there is none or they need to purchase a $5,000 report from Gartner.
Example 1
You work at a personal finance app company that helps you save money.
Here's a report you can create:
Example 2
You work at a work collaboration platform that helps you save time.
Here's what you can create:
Find out from your data
I could go on but you get the point. It's a bit of a difficult task but once you do it, your site's authority will grow quite fast as a strong backlink profile is a ranking factor for Google.
That's the easy part. Actually getting it published (with a mention/link) is something completely different. Good in theory, but very difficult to achieve unless you are an already well-known brand.
Great idea! Saving this for later
Perhaps use "original research" in the title as well