Social login... is it important to have?

We did implement the Google login in our last iteration. As is was on a sprint where we also moved the signup funnel I can't really talk about conversion rate, but I can tell that 50% of signups are gmail addresses.
So, I'd say yes. Go for it, it will help your users!

To be more precise: At Logology improved the signup rate from 8% to almost 45% with 2 things:

• Put the signup as far as possible from the begining of your funnel
• Setup Google signing

Again, I don't know the metrics of each one, but it worth testing for sure!

Personally I never use social signups, because I like my things to be separated. However, I've seen a lot of people going for "the easier option".

Would be interesting to see if signups increase, and if so, if these users stay active for a longer/shorter period compared to people who signed up natively!

Came across this post a while ago https://www.indiehackers.com/post/the-simple-login-change-that-boosted-my-conversions-ac2441db0f

People find it more convinient to login via social button. I personally prefer google over others.

Kapwing has a great post on this topic on their blog https://www.kapwing.com/blog/the-case-against-email-sign-in/

Why not let people try it anonymously, but gate downloading the audio behind sign up? That way it's super low friction to try it out, but they still have to sign up if they want to actually use their work. I do this with SongRender — it's free to try, but people have to sign up to render their videos.

With regard to your actual question, I don't think social logins or not are your actual problem here. I'd rather control my relationship to my users than cede it to a third party, but I don't have any data to back that up.

I don't think it's important, but I'm at the opposite end of the spectrum so take my opinion with a grain of salt. I don't use apps that force me to sign in with credentials from an existing account like Google or Twitter.

you login will double at minimum if you use social logins, after having worked on countless customer-centric products.

google -50%
fb-25%
others-25%

I had Facebook bugs killing the signup and signin to my websites and generally outsourcing account management to 3rd party is a huge pain in the long perspective 😅

I never allows just social. If I do allow it, its not FB. But from other stories on here, I will be leaving it out all together from my next project

It's interesting to hear some of the opinions here. I'm going to take them into account. However, I'll tell you what we've done so far. We ONLY allow google login. Here's the reason behind it. Ours is a B2B app in a very specific niche of healthcare. We know our users VERY WELL I'd say. The last thing any one of them wants to do is remember YET another password for yet another app they're using. Since we're still in early stages, they're trying us out. By letting them just log in with a known provider, (1) they don't have to remember another password (2) they already trust this 3rd party (3) if they ever suspect that we're doing something fishy, they can revoke access by logging on to their favorite provider. Not to mention it's just so much easier. Most of the times, they don't even have to enter their password since they're usually just logged in. So they just push one button and they're in. Less obstacles you put on your user's path, better it is for the conversion and we've seen that first hand.

For one of our product, for which even free trial cost us money, we are using only social login for a simple reason : it's easier to create many email/password accounts, but it's more difficult to create many Gmail/facebook account.

I think the responses that you can here may be a bit more biased towards those preferring privacy and who are more sensitive to security.

I value convenience a lot more and will gladly use social log in if it creates a faster / more seamless process to log in or register. Definitely have a preference for it.

I used social login for one of my product https://www.Watermark.ink If I am starting fresh I wont go for social login. Its pain to prove them build to their policies and rules.

Majority of my social medial login comes from Gmail then Facebook(10%) then Twitter(2,3%). I removed Twitter login now.

I'm pretty sure this answer is 99% "depends on your audience" :) If you're targeting professionals, it doesn't seem important. If you're targeting a more casual audience, it might be more useful.

And while I think it's great to make your app as easy to use/access in the beginning, I wouldn't put a lot of stock in feedback from people who would only use it if it's free or trivial to use :)

Social Login (Google Signin) in mandatory for my product as the product is integrated with Google Sheets.
NoCodeSheets

For my other product Hashforms , I haven't used any social login.

But, I have heard various stories around other products where social login increased the signin rates.

Wasn't important for my user base at Yomi.ai. I asked them beforehand and they were actually opposed to social logins.