Our biggest bottleneck is still distribution.
I've tried out threads, like it much better than X.
My following is growing, I've had a couple of interesting connections so far, but the traction is laughable.
Same happening with my LinkedIn account.
Despite having 10k followers, I've dropped 98% of my views after switching from my native language (Ukrainian) to English.
Still, I believe that social media is always 20% content, and 80% — interaction with other users.
I'm trying to automate the posting part.
Not the genuine thoughts/opinion pieces — that I will not be outsourcing to a machine, but repeatable useful content (breakdowns, carousels, stats) that we can pull from our database at scale — yes.
It's gonna do a much better job with the stats anyway, and it will free up so much mental space for me (not having to think about what to post and just rely on the content schedule I spend a couple hours a month on).
And I'll just focus on interacting with the community.
Another thing I'm focusing on — seeking out our target audience's influencers/favourite people online, and starting to interact with their audience.
Especially those who are active in social media.
One other thing I'm trying this month — tagging the products we have in our database to hopefully encourage engagement and reach.