Spent 2 hours creating one content brief. Built an AI tool to do it in 5 minutes. Here's what happened.
Three months ago I was managing a content team and spending 2+ hours creating detailed briefs for every article we published.
We were publishing 20 articles/month. That's 40 hours just on briefs.
So I built BriefGenius.ai - an AI tool that does it in 5 minutes.
Here's what it does:
You give it a topic (e.g., "best project management tools for remote teams") and it generates:
- Primary & secondary keywords
- Search intent analysis
- Competitor content breakdown
- Recommended structure & outline
- Target word count
- Meta descriptions
Basically everything a writer needs to create SEO-optimized content.
Soft launched 2 weeks ago and now doing a proper launch here on IH.
For this community: Exciting update! 🎉 BriefGenius now has a live free trial. We’re looking for real feedback from actual content writers and SEO professionals. If you work in this space, try it at https://briefgenius.ai/checkout and let me know what you think! Your advice will directly shape how we evolve the product.
Questions I have for you:
1. Do you create content briefs? How long does it take you?
2. What's missing from most AI content tools?
3. Would you pay for this? What's a fair price?
Grateful for any feedback - brutal honesty welcome!
- Diego
Quick update: Since posting this, we've had 47 people test it and the most common feedback is "this would've saved me 10+ hours last week."
For anyone still manually creating briefs - I'm offering to generate 3 free custom briefs for the first 10 people who reply here with their topics. Just drop:
1. Your industry
2. 3 article topics you need briefs for
I'll generate them and send within 24 hours. No strings attached - just want to show what's possible.
Who's in?
I like the problem you’re solving because content teams bleed time on briefs. The outline and competitive scan are where most tools fall apart though. Curious how well it handles topics that don’t have a clear SERP pattern. Does it still give something usable or does it get generic?
Great question Bill - you're right that unclear SERP patterns are the hardest part. What we do: when there's no clear pattern (mixed intent, varied formats, thin results), BriefGenius flags it and provides 2-3 angle options instead of forcing one structure. So instead of "here's THE outline," it says "SERP shows mixed intent - here are 3 approaches based on commercial vs. informational vs. comparison queries." Still useful because it surfaces the ambiguity early instead of your writer discovering it 2 hours into drafting. For topics with clearer patterns, it nails the structure pretty consistently. Happy to generate a brief for a tricky topic you're working on so you can see how it handles edge cases? Just drop the topic here and I'll run it. Curious what tools you've tried that fell apart on outlines - always learning from what doesn't work.