🚀 Startup Distribution in 2026: What Surprised Me Most
One thing that keeps getting reinforced:
Different platforms solve different problems.
On Indie Hackers, I mostly meet founders, developers, and builders.
The conversations are incredible.
People discuss validation, PMF, retention, positioning, workflows, and distribution.
You can learn more from one thoughtful comment thread than from weeks of startup content.
Today roughly 80% of my outreach effort goes into LinkedIn.
The results are interesting.
A post might reach 50 people and only 4-5 respond.
A hundred people might see it and only one or two visit the product.
At first glance those numbers don't seem impressive.
But distribution isn't just about volume.
It's about relevance.
Facebook has become a secondary channel I'm exploring more seriously.
Not because it's trendy.
Because there are still a lot of business owners spending time there.
The platform I still haven't figured out is Reddit.
My account got restricted and honestly I still don't understand how people consistently promote products there without getting buried by moderation.
The biggest lesson so far:
A thousand views from the wrong audience can be worth less than ten from the right one.
For anyone interested, I've also started documenting the journey on Facebook:
https://www.facebook.com/Meirambek.VIDI/
What channel surprised you the most while building?
Totally agree—relevance beats reach every time. 10 views from the right audience can be worth more than 1,000 from the wrong one.
Agreed. Reach gets attention. Relevance gets outcomes.
One platform I still haven't figured out is Reddit.
My account got restricted and every attempt at promotion seems to get buried by moderation.
For founders getting real users from Reddit:
What's actually working in 2026? Genuine participation, niche subreddits, ads, or something else?