It feels pretty scary sharing the following, since I’m used to showing only the successful parts of my journey. But I feel like this could help others in the same situation.
Over the past 3 months, it’s become way harder to make progress on logology.
Not so much because we’ve run out of ideas, but because we’re losing hope. What was once a fun project full of big dreams has become a major source of anxiety in our lives.
We dreamed that it would be a blazing success, something that brings value to tens of founders every day and that everyone in the community talks about.
My wife being my cofounder, we hoped that it could be a way for us to make a living doing something that we love, and free ourselves from the grind of freelancing gigs.
It took us 6 months to figure out the product and 12 months to build it. Today, we're 2.5 years in and still don't see the finish line. We don’t know if this is ever going to be profitable enough for us to live off of.
We’ve been iterating constantly to try and find a formula that works to convert people at a high enough rate. Scratching our heads trying to figure out the change that will solve all of our problems.
Most changes we make do improve the bottom line a bit, but it seems like it’s never going to be enough.
Every time I start believing that a new feature is gonna save us and it doesn’t, I get emotionally crushed and my motivation for the project diminishes.
Because of this, for the past three months, it’s been harder and harder to work. I’ve procrastinated way more than usual, over-thinking every decision. I question a task 10x before doing it because I’m afraid it won't be enough.
I’m afraid of being disappointed and of putting my hopes in a new iteration, only for it to be received with indifference. This has made me work at 1/2 the pace that I’m capable of, hurting us even more in the process.
That’s when I realized that I needed to stop relying on the hope that the next feature would save us.
See, if I keep relying on this hope to motivate myself, every new setback is gonna make me weaker. Every time I believe a new feature is gonna save us and it doesn’t, my motivation for the project will decrease.
The solution is to let go of the hope.
Instead of thinking that the next iteration will finally solve everything, I should just see it as part of a chaotic process. Logology is something I work on every day and try to grow at a consistent pace. Maybe what I work on right now is gonna succeed, or maybe it won’t, it doesn’t matter.
Motivation shouldn't come from the hope that the next change will finally make us successful. It's way more reliable to be motivated by the love of our craft and wanting to bring more value to our customers. The rest will take care of itself.
Even though our big dreams haven't materialized, we still managed to find ~50 people who loved what we do enough to make a purchase. It’s far from what we need but it’s a start. It shows that our work isn't all in vain.
At the end of the day, reality doesn’t care if I have big hopes and dreams, or if I’m just an idiot working without second-guessing. All that matters is that I keep improving logology based on user feedback, as consistently as I can.
I still have no clue if Logology is gonna work. Maybe we’ll have wasted 3 years of our lives for almost nothing. I have no way of knowing ahead of time.
Instead of being afraid of the next disappointment… I might as well stop thinking about it, put some music on, and keep working.
Consistency is the most reliable path to success.