Struggling to find YouTube channels to sponsor
Hi,
I've been cold emailing various channels on a particular topic about a potential partnership. So far the results are far from what I've expected.
Small channels <10k subs are asking for $500+ per shoutout which in my books is off the charts. There is absolutely no way such an investment can pay off.
So couple of questions:
- How are you approaching the whole idea of sponsoring YouTube creators?
- Any tools that can help?
- How to get a better understanding of the pricing? Is it related to subs numbers only or there are other metrics worth considering?
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Great question, we haven’t gotten into paid marketing yet, but definitely interested in how this goes for you.
What's stopping you from going that route? Budget or something else?
Do you mind sharing your product? :)
Yeah, we just haven’t started any official marketing yet. Matter of time, not anything else.
https://matchoracle.com
Two quick thoughts...1) maybe ask the ones who are giving you a high sponsorship rate to share some stats with you on how other sponsors have done (ie, are they driving traffic) and 2) have you looked at a tool like SparkToro to find out which channels your audience is watching?
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Try another batch of cold emailing? Try another niche of creators or? :)
What do you mean by new?