Join
1
1 Comment

Substack open rate plummeted?

by hj barraza

Has anyone experienced a drop in Substack deliverability or open rate?

For the last few months, one of our substack newsletters has enjoyed a 45% - 50% open rate on average. We have 5,500+ free readers and 1K+ paid users.

The last two emails have plummeted to 20% - 24% open rate.
We have no explanation for this result.

total
paid

Avatar for hj barraza hj barraza
posted to Icon for group Substack Newsletters
Substack Newsletters
 on January 19, 2021
Say something nice to hjbarraza…
Post Comment
  1. 1

    Well if anyone had a similar problem.

    Substack confirmed they had an issue and were working on it.

    Yet they didn't clarify if to was a problem with deliverability or with reporting.

    At least we are now calmer knowing our engagement didn't plummeted.

    Avatar for hj barraza hjbarraza
    ·
    5 years ago
    ·
    Reply
Trending on Indie Hackers
Why Indie Founders Fail: The Uncomfortable Truths Beyond "Build in Public" User Avatar 121 comments I built a tool that turns CSV exports into shareable dashboards User Avatar 94 comments $0 to $10K MRR in 12 Months: 3 Things That Actually Moved the Needle for My Design Agency User Avatar 74 comments The “Open → Do → Close” rule changed how I build tools User Avatar 65 comments I got tired of "opaque" flight pricing →built anonymous group demand →1,000+ users User Avatar 45 comments A tweet about my AI dev tool hit 250K views. I didn't even have a product yet. User Avatar 42 comments