Swap landing page feedback with a veteran copywriter (15+ years XP)

Hi @phillipstemann, really appreciate your feedback. In response to your points:

1. Good suggestion to highlight the signup area more, as I agree that it blends into the footer too much currently. It is actually just a waitlist at the moment!
2. Good catch - you're right, the sections kinda all follow their own layout rules 😅 Will unify them.
3. Still working on the prototype so I don't have visuals yet but a good reminder to include video/gifs/visuals when they're ready.
4. Noted ✅

My feedback for Planzer:

1. I really like the clean design.
2. As the primary headline I feel 'Best planning app for individuals' feels a bit generic and more like an SEO keyphrase that could be worked into less important copy. One question that could generate a more powerful main headline for human readers: in one line, what makes Planzer unique? Or what is it specifically that makes Planzer the best planning app? What does it offer that the others don't? This should likely relate to its focus on uniting your to-dos across multiple apps in one place.
3. I can imagine freelancers and agency employees being a key market for this, since they're likely to have many to-dos spread across many apps across different clients. I only have one freelance client at the moment, but when I had multiple this was a nightmare to manage.
4. Copy wise, I think you need to dig into the user's pain more. There's a phrase in copywriting which is a bit gross, but gets the point across: "poke the wound". What pain does Planzer solve differently or better than other planning apps? For me, it feels like that pain is losing track of to-dos spread across multiple apps. Feeling fragmented and losing focus due to constant context-switching. Wasting time switching between apps and trying to regain context. Having your day driven by an overwhelming stream of app notifications rather than a proactive plan.
5. Overall, I would also say that you could do another pass on the copy to make it more differentiated and less generic to the productivity space. For example, most of your headlines could be applied to any productivity tool. e.g. "You'll never miss a deadline!" "Track your progress" "Organize your tasks and emails". What about: "Never miss a deadline because you lost track of a todo." "Track your progress across 5+ apps in one place" "Convert emails into tasks" (these might not necessarily be right, but you get the idea re: capturing what makes Planzer unique in your headlines).

Hope that's helpful - please let me know if you have any follow-up questions!

Hey @pdyc, determining sentiment is based on quantitative data at the moment (high customer ratings = positive sentiment). In future I could add automated sentiment analysis of text as well.

The surveys we use are generally single response (e.g. NPS score, 5 star ratings) rather than collecting detailed written feedback, so they are optimised for high response rates.

Will try to better incorporate this information on the landing page - thanks! Is there anything I can provide feedback on in response?

Hey - thanks so much! Some great suggestions in there. I particularly like the idea to move the FAQ below the early access list signup section.

Taking a look at GBP Pilot:

1. Initial impression of the above the fold area is a bit chaotic - there's a lot of text and the sizes, capitalisation and alignment is constantly changing without a clear hierarchy of information. I understand that this is a very 'direct response copywriting' approach but it feels a bit 2005-era copywriting to be relying on exclamation marks, capitalisation and constantly changing font sizes to emphasise words. The good news is that I understand the general offering - it's an SMMA agency specialised on GBP.
2. Overall feels a bit crowded - I think you need to add more whitespace between sections and headings to make the page more readable/scannable.
3. To me, the link between the individual services you offer and the benefits promised above the fold aren't totally clear. e.g. How does filling out all data fields translate to more leads? Why is it important? What are the benefits of weekly postings? The weekly postings and review management seems like the biggest value add/time saver vs. businesses doing it themselves, so probably worth exploring this more.
4. You have some great customer testimonials - feel like this should be much higher up on the page!

Hi @julienziadeh, thank you for taking the time to leave detailed feedback - really appreciate it!

I feel like I owe you some feedback in return on your own website/project if you have one?

Since you included a lot of points I won't respond to each one individually, but you've given me a lot to think about. I'm attached to some of the visual/stylistic elements that you weren't a big fan of - I suppose some of those things are just a matter of taste! But will keep showing to people and keep an eye out for any repeated feedback.

It was really illuminating to me that you struggled to understand what Overjoy is. I'll keep working on that. Part of the issue is that I'm still working on the prototype so don't have any visuals yet - I think some visuals/GIFs/video will help a lot, as you suggested. Essentially, it's a customer feedback tool that lets you take automated actions based on customer responses (for example, asking for a review).

Great idea to include a Use Cases section as well - I will add that.

Thanks Julien and please let me know if I can provide some feedback to you in return.