The cold email that started a $100M / yr company

The results:

100% agreed to talk to me. Thirty agreed to pay $50 / mo. Zero asked for any money. I was respectful. And they were happy to help

Before I had a company name, before I had a powerpoint presentation, before I had any employees, before I had a server, before I had anything, I already had 30 customers willing to pay.

— Jason Cohen

I couldn't share this and not link Jason's talk. It's awesome.

PS — If you'd like more short sweet tips in you inbox please do join my newsletter.

Or hundreds more examples up on my site — Marketing Examples

  1. 6

    So so good! Thank you Harry. His interview on the Indie Hackers podcast (episode #88) was also brilliant. I loved the idea around listing assumptions about your customers and then finding ways to test of those are true. I'm currently working through that process for a new idea :)

    1. 1

      ahh i haven't listened to that one i don't think. will check it out :)

      and pleasure. good luck

  2. 2

    This is so apt and straight to the point!

  3. 1

    I see a Marketing Examples post by Harry, I get excited.

  4. 1

    This is great, really concise.

    My next question would probably be where did he get the leads? They must have been good quality leads to get replies from 100% of them.

  5. 1

    This is so cool Harry. So many cool ways to start getting customers and building an audience before you start spending money....sounds like a good blog post theme ;)

  6. 1

    OMG, this talk is so useful! Lots of insight and experience in just and hour. The B2B and B2C thing clearly striked me – didn't notice that so much of online businesses and SaaS products are B2B. Crazy stuff

  7. 1

    I love this. Thank you!

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