The Everything Bundle moves off Substack

I think this is a brilliant strategy: build an audience on a third-party platform, and once you get big enough then create your own platform so that you truly own your audience and are in control of your own destiny.

Totally sniffed this out last week 🕵️‍♂️
https://twitter.com/scottmathson/status/1352692643214495746?s=21

We’ve moved onto our own homegrown platform.

Our business wouldn’t exist without Substack, and we think the world of them, but we’re excited to announce that Every will be run on a platform we built ourselves. We’re technology people. And as we’ve grown, we keep coming up with ideas to make our product and business better. So we decided to build our own CMS, one that works differently from anything that already exists, and gives us the freedom to evolve it however we want as we seek new ways to meet the needs of our audience.

This is essentially a content business, it's not that tech heavy.

I'd love to see indie hackers doing this kind of thing!