This solved my distribution problems!
I always had problems when launching an app – "Distribution!" – so I created Multify to solve this pain point of finding people my product benefits, and also to solve the pain of finding an influencer to promote my product! Try Multify and give me feedback! I want feedback like "This is terrible," "This doesn't work," so I can improve for all of us!
Distribution seems to be the hardest problem for most early-stage founders.
How are you validating that you're reaching the right ICP before scaling outreach?
I'm currently building a dev-focused tool and distribution is the biggest challenge so far.
I completely agree that distribution is the real bottleneck, especially for development tools where the public is highly skeptical of anything that looks like marketing.
With Multify, we help the user to fill the ICP with the best strategies, capturing the real pain of their product and using this to feed our AI algorithm.
It's worth checking it out!
That makes sense.
I’ve noticed dev audiences are particularly sensitive to anything that feels like marketing.
Have you found that positioning around pain points works better than positioning around features?
Still refining that balance on my side.
Yes, I noticed, you have a great point. I had another project that didn't go ahead because I didn't have that insight. I took the data from that other project, ran it on Multify, and saw what was missing.
Congrats on the launch, looks solid. How are you currently thinking about acquiring early users and gathering feedback?
Hello! I am the Co-Founder of Multify.
We're using our own product for this! Multify precisely solves the gap between having a product, finding users, and collecting feedback.
Great positioning! When you mention using Multify to find users, which channels are you currently testing? Are they more outbound, community-driven, content-based, or something else? I’m interested to know what’s driving signups so far.
Thanks for asking! We're running a multi-channel approach right now, leaning heavily into what Multify itself enables:
AI-powered lead discovery (outbound, but smarter)
Multify has a built-in Lead Discovery engine that scans Reddit, YouTube comments, HackerNews, Twitter, and even Facebook/Instagram for people actively discussing pain points our ICP matches. We classify leads as hot/warm/cold and even generate personalized outreach responses. So it's outbound in nature, but driven by intent signals rather than cold lists.
Community-driven / social listening
The platforms we monitor (Reddit threads, HN discussions, YouTube comment sections) are inherently community spaces. We're finding users who are already looking for solutions like ours, not interrupting them, but joining conversations where we can genuinely add value.
ICP-guided targeting
Everything runs through our ICP Builder, where we define the ideal customer profile (industry, pain points, buying triggers, keywords, platforms), and the AI adapts both content generation and lead scoring to match. This keeps our acquisition focused and reduces noise.
In terms of what's driving signups: the combination of content that speaks directly to pain points + engaging with people who are already signaling intent communities has been the strongest. It's less about volume and more about relevance; quality leads that convert because they were already looking for what we offer.
We're essentially using Multify to grow Multify, which also serves as the best product demo we could ask for.
That’s actually a well-thought-out setup. I prefer the intent-signal approach much more than scraping cold lists. However, I’ve noticed that with platforms like Reddit, discovery is only part of the equation. The subtleties of engagement, like how you interact, how the accounts are positioned, the timing, the choice of threads, and the tone of your messages, can significantly influence whether your efforts succeed or falter.
Since you’re already monitoring Reddit, are you engaging directly from founder accounts, or do you have a more structured account strategy in place? If you're open to it, I would be interested in discussing how Reddit could be utilized further as a dedicated channel rather than just a single source of signals within Multify.
Love the honesty. Distribution is the real wall for most builders.
Quick security question:
Since Multify connects founders with influencers, how are you verifying authenticity on both sides? For example:
• Are influencer accounts validated to prevent fake followers or bot farms?
• Are founder profiles protected against scraping or mass outreach abuse?
Marketplaces like this can quickly attract spam or fake engagement if guardrails are weak.
Curious how you’re thinking about trust and verification as it grows.
Hello! I am the Co-Founder of Multify. Complementing John's speech, trust is core to how we designed the platform. Here's our current multi-layer approach:
We support OAuth via Google, which provides indirect identity validation
Email verification is required for marketplace participation
All traffic goes through Cloudflare (WAF, bot management, DDoS protection)
We run a 3-layer rate-limiting system: NGINX-level, application-level, and per-user sliding-window limits. Free users get stricter limits.
Our middleware detects and blocks SQL injection, XSS, and path traversal patterns in real-time.
ClamAV antivirus scans every uploaded file before it is stored.
We're building trust progressively, starting with the infrastructure that prevents the worst abuse, then layering on reputation systems as the marketplace grows. The goal is to make fake engagement unprofitable while keeping onboarding smooth for legitimate users.
Excellent! Multify uses only YouTube. We use official YouTube data and an AI agent to analyze a person's channel and match it with their product or service. All channels are authentic, which is why we only use YouTube as a service to discover micro-influencers.
Regarding spam, we use strict instructions in the pipeline to avoid acting as spam! And the AI-generated responses only include the user's product/service when the comment truly matches the user's data! For example, if one of our Multify clients has a design service and tries to generate a response to a comment about a football game, the response will simply be natural and will not mention the client's design service to avoid being considered spam! And we don't generate messages to send DMs! Only comment replies!
Regarding the founders, I am one of them. We have our image displayed on the /about page, we have compliance terms, we do not pose any risk of leaks or anything like that. We are a startup and we prioritize everyone's safety. We are in the running for the Google startup accelerator program; you can see more about our startup on Multify itself at /startup.
Thank you very much for commenting! These questions are certainly very important, especially regarding security.
Appreciate the detailed reply! Using official YouTube data and limiting the scope to one platform is a smart way to reduce surface area early on.
The logic to avoid irrelevant promotional mentions is also a good anti-spam control. That kind of contextual guardrail matters.
As you scale, two areas might be worth stress-testing:
• API quota abuse or automated scraping attempts targeting your matching layer
• Prompt manipulation or attempts to trick the AI into generating hidden promotional content
We’re the Nautillo Pro team. We work heavily in SaaS security, which is why we tend to ask these questions. We simulate real attacker paths against live apps to see where trust boundaries might fail. There’s a free version available, so if you ever want to check Multify from an external perspective, you’re welcome to run a simulation periodically.
Respect the transparency and the focus on trust!
Interesting approach, especially the “only alert on hot leads” angle. How are you closing the loop on lead quality right now — are you tracking whether alerts turn into actual conversations or deals? Even a simple “alert → outreach → outcome” loop can make a huge difference for tuning the model early.
Excellent! We are analyzing how we will implement this to add value to other details! And of course, to prevent fraud through fake contact from competitors using the platform, that's important! So for now, we are managing to handle this refinement in other ways in the background! Thank you for your support.
Makes sense. The anti-fraud angle alone justifies building this carefully. Iterating on it with real usage data feels like the right move.
Are you expecting to get your photos natural? Oh, you have come to the actual place. Clipping Solution Asia provide superb drop shadow service. For making portfolio and many online business, it is highly necessary photo editing service. Our experts are highly experienced in making drop shadow, reflection shadow, cast shadow and natural shadow creation service. Most of online shop owners want to get natural looking product picture because it drives more e-commerce or other sales.
Photoshop shadow creation service helps to get the new clients. Whenever you want to deal with the customers, at first you should come forward to eye-catching product advertisement. With a view to making the product image natural, drop shadow service is highly need in this sector. Get your most expected service with the reasonable price and judge us by taking Free Trial service.
This is interesting, especially the 'only pay when the alert triggers' part. One thing I’d be curious about is how you’re validating lead quality over time. Are you tracking whether alerts actually turn into conversations or revenue, or is it still mostly qualitative feedback ? In my experience, even a simple loop like “alert - outreach - outcome” helps tune the intent model much faster.
Excellent! Leads aren't captured by keywords and simply thrown at you; there's an agent with teams classifying leads for you in real time. The reason we haven't implemented the contact system yet is because we're still training our models to learn from usage, and then we can implement a contact pipeline that results in clients! We plan to implement a CRM, but we need to do research to find out which CRM they use so we can link these leads.
Thank you for your support, I'd love for you to test it sometime 😉
That makes sense. Starting by training it on real usage feels like the right move. Curious to see how the CRM side shapes up once you have more real-world data.
The Intent Radar feature sounds interesting — automatically surfacing hot leads instead of making you manually sift through noise is where most lead-gen tools fall short. Most of them dump a huge list on you and call it a day.
Fabricio's comment about the $48 MRR is actually a fair point, but I think it misses the nuance. You're clearly still in the iteration phase, and using your own tool to grow is actually the best validation loop you can run. If it works for you, it'll work for others. The tricky part is getting the intent classification accurate enough across different niches — what counts as a "hot lead" for a design tool is completely different from a dev tool or a B2B SaaS.
One thing I'd suggest: share some real examples of leads the Intent Radar found and why the AI classified them as hot. Even anonymized screenshots would help people understand the value way faster than a feature description. Show, don't tell.
Excellent point! Come on, I would really like to share screenshots of Intent Radar working, I compared competitors and they basically fetch keywords, we decided to do it differently! We use keywords of course but not just keywords, we use AI agents, it's a team of agents, they do a complete check of the posts pulled from the API and based on the user's ICP they decide which ones they approve and which ones they don't and send them to the user, in the panel where the user sees the alert they can see why they were selected and it also has a brief explanation of the context of the lead, and ICP data is always but always used, so it's very important for quality
I'll leave two screenshots of the search I did today
https://res.cloudinary.com/dmsjhdwlj/image/upload/v1771779808/4caf984e-917c-40b3-afef-4b72767e9244.png
https://res.cloudinary.com/dmsjhdwlj/image/upload/v1771779854/a7455179-27a4-4b86-b0f5-660038d27790.png
Distribution is honestly the hardest part of building, so it's great to see a tool focused exactly on this pain point! I’ll give Multify a try. I appreciate that you're open to critical feedback—I'll be sure to share my honest thoughts once I've tested it out. Congrats on the launch!
Thank you so much for your support! We are improving every day and hope you will test it; we hope you can solve the distribution problems
Count on me for any support you may need.
Once my app is ready for real launch I’ll look into this and let you know how it goes
Excellent! Use the Intent Radar feature, and you'll get the best leads! It's really good!
Hello, you say you are using Multify to find customers, yet you are at 48 MRR (reported by yourself). You are telling us that your method doesn't work.
We just created this software, and we're using its own features to acquire clients. We already have a good number of users, but we're gathering feedback to improve the product! Currently, our plan is $12! Unlike competitors who charge $49! We created our own engine in the backend, so we're refining it with each feedback and, of course, hoping it improves as much as possible! After gathering some data and seeing that most users requested a feature that automatically searches for leads and only notifies them of hot leads that have a real chance of becoming clients!
So we implemented it today, and I was surprised by the results! We only have one problem, which is the manual search that isn't working for some people yet, but the automatic mode is working perfectly! You can test it: create an account, go to the ICP page, build your product's ICP, and activate Intent Radar mode to automatically search for leads! You can exit the app, and we'll notify you by email with everything you need!
What I would ask of you is simply feedback on the things you didn't like! I don't want good feedback! I want honest feedback on everything that's bad!
If you're interested in testing it, let me know!
I still believe in the Lead Discovery functionality, but it needs further improvement to encompass all SaaS niches that would like automation to find where their potential customers are!
I recommend using Intent Radar because it's stable, but for that you need to configure your Ideal Customer Profile (ICP) on the platform; it explains what ICP is there.
Distribution is the real bottleneck for most founders.
Curious — what changed after using this? Channel, messaging, or positioning?
Yes, that's one of the bottlenecks. I'm a developer, and before, I'd upload my apps but couldn't find people with problems that my app solved. I even joined communities, but I still couldn't find my audience! So I thought about a product that would help me find people in my niche, and that's how Multify came about. It would eliminate the need for manual searches in communities, etc., and allow me to automate that.
So, it changed a lot regarding search channels. Now I can achieve better positioning on different social media platforms
Thank you very much for the questions
That’s a smart pivot — building the tool you needed.
Out of curiosity, which channel ended up driving the highest quality users for you? Communities, X, or something else?
Would be interesting to see where the intent was strongest.
I'm getting more results on reddit and X, but this depends a lot on the niche
I'm using the radar intent for reddit
Appreciate that 🙌
Reddit has been great because the intent is usually very explicit — people actively ask for solutions. X works well for reach, but Reddit converts better for me.
Still experimenting though — have you seen similar patterns with your product?
I received feedback and suggestions! Some suggested implementing real-time discovery on certain platforms! Which platforms would you prefer first?
Note: Multify already has almost all of them: Facebook, Reddit, TikTok, Twitter, etc.
If you want a specific one, leave a comment and I'll implement it!