A simple but oft-forgotten way to increase the efficacy of your emails is to add a profile image. Yep, that's it. Boost your clickthrough rate by adding your logo (or face) to your accounts.
Adding a profile image to your emails can increase your clickthrough rate by as much as 25%. What you use for the image will depend on the voice of your brand, but a good rule of thumb is to use your face for promotional emails and your logo for transactional emails. Your recipient's email client will determine where the image is pulled from, but Google and Gravatar will cover most of your bases. So set up accounts for both with the relevant email address(es), then add your image.
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