If you've got design chops, you can garner interest in your product by showing off its design. Get traffic and signups by submitting your site to UI showcases.
@harshvijay of ruttl got a big spike in traffic (from ~25 visitors per week to ~450) and a couple of new users after submitting his website to One Page Love. Design showcase sites like this and Dribbble are unlikely to be the cause of hockey-stick growth, but they can help while you're searching for your first ten customers — especially if you hit the front page like Harsh did. Of course, you'll need a killer design for that. This approach will work best for products that are geared toward designers and developers, since that's the primary audience that you'll reach.
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