Tip: Minimize unsubscribes by allowing readers to select an email frequency

Sending too many emails causes fatigue; too few reduces value. And the sweet spot is different for every subscriber. So let them choose their own email frequency to improve retention.

According to a poll by Demand Curve, 80% of newsletters are leaving people feeling fatigued these days. Fatigued readers tend to unsubscribe, so give subscribers control over how often you email them. You can give them the option at signup, as a link in your emails, and in your unsubscribe flow. Most email marketing platforms make this fairly easy. But at a minimum, you should consider polling your subscribers to understand what a typical reader wants.

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