A one-size-fits-all approach to emails will miss the mark with many of your recipients. Get more out of each email campaign by splitting your list into segments and sending tailored emails to each one.
Segmented email campaigns lead to 760% more revenue than unsegmented campaigns. The more segmented your list, the better the results. Get to know each subscriber with interviews and surveys. Listen to the language they use, the values they hold, the problems they're dealing with, and so on. And keep track of where they came from (funnels, ads, etc.). Then, using the information you've gathered, place them into segments and create tailored messaging for each. As those segments grow, you can divide them into increasingly granular groups. Many email tools like Campaign Monitor and Mailchimp support segmentation, so start there.
Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox