Tired of writing my newsletter, what am I to do?
Is it normal to be tired of writing a newsletter? I've been doing Podcasts Suggestions for over a year now, and recently realized that I have gotten tired of it. Once the craziness in social media picked up about a month ago, I just stopped sending it out.
It's usually advised not to share your struggles, but I've gotten to the point where I just couldn't care anymore to send out a newsletter, and don't know how to get over it. I love running Smash Notes, and enjoy insightful podcasts, but the newsletter itself became too much. Perhaps that's because there is no feedback loop in the newsletter; I know the open rates, and the read rates (both above 'media' average), but that's it.
It's like I have a megaphone, and I am shouting into a crowd, but they are standing still with no reaction and no emotion. Weird.
What do you think I should do ?
Nobody is forcing you to send it out. If you haven't sent out a newsletter in a month. No worries mate. We all have ebbs and flows.
There are 100 other things you can spend your time one.
Here's a few suggestions that might ease the "workload"
If you're monetizing it at all, hire someone. They work 5 hours a week. Produce 5 newsletters for you.
Batch Write 10. Just sit down and write a series.
Resend your archives. Copy paste and send. Write at the top: "I'm on break for a month, here's some past greatest hits". You can produce 10 in an hour. Add at the bottom "any readers want to try writing this newsletter yourself? email me"
Change the format. Try something else.
I love #3. Will definitely send that out! Thanks.
Great advice man. Thank you.
Some options:
It's taken me a while but I've gotten more comfortable killing projects that aren't profitable or I lose interest in.
Agree with this - if your heart isn't in it, don't force yourself to continue.
I don't know. I've been writing for almost two years and I'm about to launch a newsletter. It was tough sometimes, but this perspective from Kurt Vonnegut helped me a lot.
https://pbs.twimg.com/media/EbrcWKoXkAANYQy?format=png&name=small
That's an interesting perfective because from what I see, startups might start like something one person wants, but they almost inevitably, in order to succeed, end up catering to something the people want, and often that aligns very loosely with the founders. That said, I do kind of resent sending the newsletter in the "everyone must have a newsletter" kind of way. F--- hate it to be honest. It serves me no value, and feels like work. I guess like other issues, first step to finding the solution is recognizing the problem! tnx!
@kirill It's okay to take a step back, relax and reflect!
I'd suggest you repurpose your old content in other ways. For example, Podcast to blog, to video, or to bite-size social media posts.
I'm also learning :) Would be great to hear your opinion on my substack
Should be there a marketplace for proyects like this one. Maybe it could survive or get new energy, maybe just upload your stats here and maybe someone would be interested or to work whit you or buy it
Oh, I am still 100% into the project itself, it's just the newsletter side of it is bugging me down. I think I might do what @karlhughes suggested and automate it. Maybe you'd get a top-10 upvoted bits every week, without any of my commentary, same way as IH sends out a summary of top forum posts. Maybe I'll kill the newsletter until I have the bandwidth to make the automation, so I don't feel the pressure to do it right way. Thanks!