Traffic from content marketing on Quora
It is said to be a great source of traffic a few years ago but now some people say it's not so good anymore. This article https://10web.io/blog/is-quora-marketing-dead/?utm_source=quora&utm_medium=referral
and excerpt inside:
“On average, — Maksym says, — our answers are gaining 25 votes. For 7 months we received 9 clicks to the site. The study cost us more than $5,000. Thus, the cost per click was 550 dollars. I believe that this is a significant experiment with the quora.”
tries to answer the question but the opinions are different.
What is your experience (ideally > 2018) with promoting in Quora? Numbers and charts warmly welcomed.
We did a few campaign tests on Quora, spending more than $1000 each. This was in the HR/recruiting niche.
The traffic numbers were high but the conversions were almost nonexistent. The audience is simply not high quality. We were seeing a $13 cost per acquisition via Google Ads, but over $500 on Quora.
Really shocked about these numbers in the comments. I never use quora (God forbid I click on a Google search result from them) because I think it's so full of slimy people trying to plug their business. The integrity doesn't really suffice for me. Maybe I'll take a look at it again to see if people could use thegoodstartup.com, but I wouldn't bet on it for any long term marketing strategy whatsoever
Anyone here tried their paid ads? I noticed that they are barely distinguishable from regular answers.
My experience with Quora and content marketing in general is that people lack courage.
On Quora I had 700k views in three months (october 2018- beginning of january 2019) before I got banned.
Most marketers don't even know what it means. They say what everybody says. They never hold bold positions. They all look the same, always nice, always supportive, in one word boring.
You need to have the courage to be yourself. And when I say be yourself, I don't mean the fake vulnerability that has been all the rage in those years. I mean saying shit as you see it.
If something that everybody is doing is stupid for you call it stupid. If a service/product that everybody loves is garbage for you, call it garbage (without going into personal insults). Don't sugarcoat it, be bold and you will see success anywhere, from real life to online.
I talked about quora and dove deeper in my strategy in the past here on IH: https://www.indiehackers.com/post/my-progress-with-quora-4-6k-views-in-week-18-clicks-f69317fcb8
Thanks for your comment and for the link. I will get familiar with it.
Just two questions:
By the way, I didn't say it in my original comment, but I did it mainly because it was fun for me. The views and traffic were a side-effect for me.
Thanks for sharing your experience!
65 answers on Quora
500k answer views
Thousands of clicks to my website :)
Works great :) You need to put the time in though. Really add value to the community.
Thanks for convincing that it's possible. Yep I agree with the part about adding value to the community.
I've tried a bit for my product (https://timeturtle.app), but I gave up. For any question relating to time tracking most answers are from competitor time tracking apps who post a very long answer (and always the exact same one) about why their app is best. I also have doubt whether some of the questions are legit - I suspect some questions are "made up" by someone so they can generate the "best" answer for it. There seems to be no moderation to prevent abuse like this, so Quora seems quite useless to me, both from the perspective as a potential user, and from someone who'd like to provide a useful answer ...
Ok but did you check how many views your answers have? It's possible in "Your content" page.
I think it's pretty useful as it tells you whether noone sees your content or you have some readers but noone wants to click links inside.
Yeah, good point. Well, the number of views is higher that the number of visitors that I see coming from Quora, but it's not massive. Anyway, my main point is that Quora seems a bit "polluted" by people trying to bring attention to their products, (using the same text for every post). I guess if you give an answer that really contributes, it will help make your stand out though ...
I have the same thoughts on Quora. You have also this problem that subject of "time tracking" and "productivity" is extremely crowdy.
Indeed, that does not help :)