Try writing “advice emails” instead of sales emails

I was tasked with doing some some email outreach for a co-working startup last week.

So, I got together a list of the emails of 40 freelancers. First day on the job I wrote your classic sales emails. Stats: 20 sent. 2 click throughs. No replies

The next day I wrote out a new template which I coined the “advice email”. Instead of pitching the product straight away I asked for advice instead.

People love giving advice and the stats reflected this. 20 sent. 16 click throughs. 14 replies. Not only did we get constructive feedback but we were also indirectly selling in our product and two freelancers converted.

If you want some more detail on why this worked, I've just finished an article about what happened.

#fyi