Tweeting from personal or startup account?
I want to promote my startup on Twitter. I always read that people suggest to twit from your own personal account as people like to connect with people and not companies (a statement I do agree with).
However what I would like is to grow my startup account instead of my personal brand.
What do you think of doing a mix of both? Using the startup handle but naming it as “John from Startup X”, and using your picture branded with company’s logo?
Otherwise, can you guys suggest good resources to learn more on how to grow your startup brand on twitter?
I understand why tweeting from a personal account will be more successful than from a company account.
However, there must be some lesson/best practices for the latter, no?
I've seen tons of books and courses on how to build a personal following, but nothing that useeul on building a company following. Anyone seen anything good?
I have both, but the content is different.
On my product's Twitter, I release new features, ask questions of my users, and make announcements related to my product.
On my personal, I give my insights and ask questions about building SaaS businesses, interact with other founders, and post the occasional meme :)
Between the two, there's opportunities to retweet/quote when it makes sense.
I had a personal account but didnt want to associate it with my startup so I found an old account and used that to promote and make relationships with.
Glad I kept them separate cause my personal ones follow more sports while my startup account follows more of the startup world!
I am doing the mix of both.
My personal account mostly about my journey as entrepreneur and developer etc. I share everything about my projects but also a bunch of personal stuff.
But I also have a Twitter account for each of my projects and even a separate one for the blog. There I only post about updates and new stuff directly related to specific projects. Goes without saying I mainly use my personal account and hence it has bigger following.
Would you mind sharing them @dpashutskii?
Sure, personal: https://twitter.com/guar47, brand account of startup I'm working on right now: https://twitter.com/TacoDigest
It seems @brettwill1025 from Design Joy is going to implement the approach I mentioned https://mobile.twitter.com/brettfromdj
I think I will try this
Personal without a doubt. Keeping you as a person (not spokesperson) is important.
I agree with that, that's why I was thinking of doing personal but inside my brand. Something like "Javier from Startup X"
I have both. Tried growing my startup brand from zero but didn't work. Went with personal and it worked. Think being able to interact with a human is still important. Now I run both, with personal doing the front work and brand account getting spillover followers.
I asked a similar question earlier, keen to hear people's views on this too.
https://www.indiehackers.com/post/what-is-the-best-twitter-strategy-when-you-have-multiple-audiences-help-pls-889cc6c696
EDIT: Similar question from six months ago here: https://www.indiehackers.com/post/how-to-arrange-audience-flow-in-few-projects-b28030b5b4
What did you end up doing? I think I agree with @marckohlbrugge. My main account is in Spanish and totally unrelated (I barely twit actually). But my startup account would be very niche, so I guess it would make sense to keep them separated.
I’ve just found someone that seems to be doing the approach I suggested https://twitter.com/glotsquad
I'm gonna use my personal brand to talk about the process of building a startup, then build a hybrid personal/company brand for the educational community I'm building.
In practice, this means I'm going to use https://twitter.com/ben_woodward to build in public, talk about what I'm doing, and for this educational community—the username, website etc. won't be branded with my name, but I will make myself the face of the brand and make the content personal (as opposed to formal and impersonal as a lot of business blogs are).
There is some overlap between these two audiences, but they are definitely different audiences. One audience is people who are learning English, so obviously the way I communicate is gonna be very different.