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Updated landing page - simpler copy but no use cases

by Brandon Wu

Site: https://howdy.page/

With the hope of making it more obvious what the product does, I updated the landing page with a new layout and simpler copy, hopefully get the idea across quicker to first time visitors. However I've also removed examples of how it can be used, which I am not sure if it's the right idea.

One of the main issues I had before was that people mistaken it for an app that both sender and receivers of the video messages need.

Please let me know if any suggestions. Thanks!!

Brandon Wu's avatarBrandon Wu
on August 24, 2020
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  1. 2

    I like the idea and the landing page conveys the idea pretty well. The copy has punch and goes straight to the point. However:

    • Are you customers familiar with the acronym "URL" ? Outside of tech, not everybody is.
    • When scrolling the page, my eyes went from the 4 feature bullet points to the image showcasing the web interface. I completely skipped the "How?" section. I noticed it only the second time I checked the page. Maybe you want to re-shuffle your layout to make it more prominent if other people have the same issue.
    boristane's avatar boristane
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    6 years ago
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    1. 2

      Good points! I haven't thought about the image taking up more attention than the How section. Thanks for pointing that out! As for URL vs Link - I go back and forth on it. Perhaps Link is an easier to grasp concept.

      Brandon Wu's avatar Brandon Wu
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      6 years ago
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  2. 1

    Sounds cute but who is it for? Is it for a site owner? When would I want to use it? What is it really really good for?..

    hatkyinc's avatar hatkyinc
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    6 years ago
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