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Want early adopters who are older? Try TikTok
by
Darko Gjorgjievski
https://www.theguardian.com/technology/2022/may/18/older-people-using-tiktok-to-defy-ageist-stereotypes-research-finds
Interesting. The "early adopter" rule seems to apply by segments.
Younger people started using TikTok, and then "early adopter" seniors are starting to use it as well.
Would this apply to Pinterest as well? It's a predominantly female platform, so men using it could be with an "early adopter" mindset.
Hm, interesting point.
Hm, seems like a good point, although the men's motivation might be different here ;) And with TikTok the 'early majority' motivation might be stronger because older people don't usually go/follow what younger people do.
Interesting perspective.