8
4 Comments

Want early adopters who are older? Try TikTok

submitted this link on May 19, 2022
  1. 3

    Interesting. The "early adopter" rule seems to apply by segments.

    Younger people started using TikTok, and then "early adopter" seniors are starting to use it as well.

    Would this apply to Pinterest as well? It's a predominantly female platform, so men using it could be with an "early adopter" mindset.

    1. 1

      Hm, interesting point.

    2. 1

      Hm, seems like a good point, although the men's motivation might be different here ;) And with TikTok the 'early majority' motivation might be stronger because older people don't usually go/follow what younger people do.

  2. 1

    Interesting perspective.

Trending on Indie Hackers
The most underrated distribution channel in SaaS is hiding in your browser toolbar User Avatar 162 comments I launched on Product Hunt today with 0 followers, 0 network, and 0 users. Here's what I learned in 12 hours. User Avatar 150 comments I gave 7 AI agents $100 each to build a startup. Here's what happened on Day 1. User Avatar 97 comments Show IH: RetryFix - Automatically recover failed Stripe payments and earn 10% on everything we win back User Avatar 34 comments How we got our first US sale in 2 hours by finding "Trust Leaks" (Free Audits) 🌶️ User Avatar 26 comments How to see your entire business on one page User Avatar 23 comments