We just published our pricing before launching the product. Here is the thinking.
Pluribox (embedded checkout for selling digital products on your own site, you stay the merchant of record) is still pre-launch, but as of this week our pricing is public: pluribox.com/pricing
A few decisions from behind the scenes:
Percentage-only, no flat fees. Free is 5% per sale, Starter is EUR 19/month at 2%, Pro is EUR 49/month at 0%. There is no per-sale flat fee on any plan. If you sell a EUR 3 product, a typical $0.50 flat fee is an extra 17% before anyone mentions percentages. Low-ticket sellers deserve better arithmetic.
We put our break-even points on the page. There is a slider on the pricing page that shows exactly what you would pay on each plan at your monthly sales level, with the crossover points marked: Starter pays for itself at about EUR 633/month of sales, Pro at EUR 1,500. Most pricing pages make you work this out yourself. I feel that showing when NOT to upgrade is what earns the upgrade later.
Compliance is never paywalled. Tax calculation, EU reverse charge, order-level audit trails: identical on the free plan and on Pro. Charging extra for the parts that keep a seller compliant never sat right.
The site itself is two hand-written static HTML pages on Cloudflare.
Waitlist is open at pluribox.com if any of this resonates. And I would honestly love this community's eyes on the pricing page: what would make you trust it more, and what would make you close the tab?
I think the anxiety over any kind of payments provider is always a lack of transparency.
"if i adopt this provider, will I suddenly find three charges on top of a percentage and be stuck with the integration I've added"?
With this in mind, I think your current page is too complex. Differentiate yourself through simplicity.
The slider made the Pro look worse than it is - it looks like I'm paying 49 euros per transaction fixed rate, but actually that's 49 per month
Dear David, I really appreciate your feedback and taking the time to have a look at the page! This is important feedback and I really see your point about the slider! Now that I am looking at it again I can see how it can be confusing. Will be doing some tweaks for sure.
hth. I like this as a general idea - I think it's underexplored.
Recently I bought some digital assets through our website builder and the experience was poor - I think your solutions could work there. DM me if you want the specific provider name.
Thanks, I really appreciate that! That's exactly the kind of real world use case I'm trying to better understand.