We overhauled our landing page - critique us!

Hey, awesome job with the overhaul! I’ve been looking at a lot of landing pages recently to get more inspiration for my own product’s landing page, and yours really stands out.

What I think works well:

• Your headline + demo video are very strong. I originally didn’t think I’d need a product like this, but after viewing the video, I’m tempted to migrate my planning docs and internal Trello roadmap over to Ryeboard. It seems simple to use and very customizable!
• I like that below the main banner, you lead with the pain (projects are scattered across apps), transition into a better solution that everyone is familiar with (whiteboards), and then connect that idea back to Ryeboard
• Your overall copy (“Stop working with pieces of your vision” really stood out to me) is very strong
• The design is clean (you clearly establish your branding) and readable. Nothing feels unnecessary / over the top

What I’d recommend:

• Add a testimonials / social proof section whenever you can — I think this would really speak to anyone who’s on the fence about using Ryeboard
• In the “You’re doing a lot of things” section, I would change the verbs to the present progressive (e.g. “Share documents...” -> “Sharing documents”, “Use apps…” -> “Using apps”). This implies what people are currently doing
• Having a “Features” link that either links to another page or scrolls down to the “Here are some other really cool…” section. I’ve recently learned that most people visiting a saas landing page are looking for “Features” + “Pricing” sections
• Change the “Here are some other really cool stuff on Ryeboard” line because it sounds a bit awkward —> “With Ryeboard, you can also / Here’s what else you can do with Ryeboard / Here are some other cool things you can do with Ryeboard” or something along those lines.
• Organize the footer into sections (“Company”, “Support”, etc. Most sites do this nowadays, and I also want to do this for my site) to make it more organized. Looking through my open tabs, the first example I have is https://www.hotjar.com/

What I’d recommend if you’ve got the time (these are more nice to haves):

• Have an “Examples” page with various use cases (anything visual -- images, gifs/videos, or a read-only version of a few boards -- could work!)
• Have a “Compare” / “Case studies” page where you compare alternatives / old solutions to Ryeboard and further drive home why people should switch

Just my 2 cents, but hope it helps somewhat?

Overall, though, this is a very strong landing page in my opinion (it got me to sign up and check out the product!). Kudos again for getting this out!

@asitwala already did a fantastic job providing recommendations. I don't really have anything new to add. It feels really good, and your value proposition is very clear. If you ever need some UX/UI support as you expand your product, hit me up. I'm the founder of DesignJoy.co.